What is SMA Interactive?

SMA Interactive is an innovative, advanced analytical technology premium feature for SMA subscribers. Combined with SMA’s Brand Share Index, SMA Interactive enables sports sponsors and rightsholders to:

1. Instantly identify the relative popularity of a sponsor’s brand among a sport’s fan base, such as NBA fans, across different demographic and media segments, and
2. Instantly identify one brand’s popularity within a market segment relative to the popularity of competing brands within the same segment.

SMA Interactive provides invaluable guidance for both sponsors and rightsholders when they are in the process of choosing which sports to sponsor and, when the choice is made, to activate a sponsorship most effectively.

Two examples of SMA Interactive tables are shown below. They show that auto insurance brands, even in the same product category and within the same sports fan base, vary considerably in terms of their relative popularity within a given demographic characteristic among millennials and when comparing regional popularity.

How to Subscribe to SMA Interactive?

An SMA Interactive subscription includes access to all the “Sport” categories, at an annual cost of $450 above your annual subscription of SMA Basic. In addition, if you don’t already do so, you need to subscribe to SMA’s Brand Share Index, at a one-time, in-perpetuity cost of $900.

Go to SMA Interactive

NOTE: Any SMA subscriber can try SMA Interactive at no cost. The live link is “NBA” in the “Select a Sport” box.

How to Subscribe to SMA?

Academic Institutions: CLICK HERE to learn about SMA subscription options

Commercial Organizations: CLICK HERE to learn about SMA subscription options