In-Depth Sponsorship Research
Sponsorship is a basic form of sports marketing that provides significant revenue for teams, leagues, athletes, event producers and governing bodies. SBRnet contains wide-ranging information relating to sponsorship development and measurement, including but not limited to:
Manage Teams, Leagues, Events, Venues
These are the "sport service providers" for fans and participants. Each "provider" is distinct from the other when it comes to business practices. For example, producing a sports event requires a different set of business skills and information needs from the skills and information needs required to produce an event or to build a venue.
Acknowledging these distinctions, SBRnet information is analyzed according to their respective business information needs. For example, demographics and behavior patterns are provided separately for professional fans, college fans, amateur participants, and buyers of equipment, apparel and footwear.