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Future of Sport Lab Startups, Including Drive Hockey Analytics, Set for Demo Day September 27

The Future of Sport Lab’s eight startups—which range from fan engagement to fitness tech to artificial intelligence—will unveil their technology and business plans at Tuesday’s Demo Day in Toronto.

The pitch session is expected to be attended by more than 75 of Canada’s sports tech leaders. All of the eight startups received direction from the Ted Rogers School of Business and entrepreneurial-centric DMZ and were able to trial their products across Maple Leaf Sports and Entertainment teams and venues.

The Future of Sport Lab’s Canadian-based startups are as follows:

  • BookSeats.com—Helps fans streamline trips to world-wide sporting events. Allows users to book custom flight, hotel and ticket packages.
  • Classlete –Creates virtual or printed sports cards and posters for high school athletes that aggregate their statistics, grade-point-averages and volunteer hours —which can be then simply posted to social media.
  • DIBZ—Novel technology that improves a fan’s in-venue experience through text messaging.
  • Drive Hockey Analytics—Providing mainstream hockey players with the same player and puck tracking that pros receive, through AI and wearable sensor technology.
  • Innerlogic—Intuitive software that ensures that sports organizations can evaluate their working culture and keep it safe, supportive, high-performing and aligned.
  • TheProgram.ai—creates engaging sports and fitness content for youth athletes to promote a lifelong interest in wellness.
  • tiptapSPORTS—Improves frictionless payments with a goal of increasing the fundraising potential of sports organization, while enhancing the in-venue fan experience.
  • Vic Park Analytics—A diverse team of consultants that identify the next generation female consumer in the sports industry.

Operated since 2018 by Toronto Metropolitan University, in conjunction with MLSE, the Future of Sport Lab’s startups have raised more than $30 million in financing and investments. Recognizable companies to have matriculated from the Future of Sport Lab are the injury prediction startup Zone7, audio streaming app ProWire, remote sports announcing platform Spalk and the female-centric sports media startup The GIST.

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