LAS VEGAS, NV - JUNE 06: Jaxon Kohler looks on during the Pangos All-American Camp on June 6, 2021 ... [+]
Michigan State University basketball signee Jaxon Kohler has signed a Name, Image and Likeness deal with Detroit-based Helium Sports & Entertainment Marketing Inc.
Kohler is a 6-foot-10 power forward from Lehi, Utah, who played at Southern California Academy. He committed to Tom Izzo and the Spartans last September. He was selected to compete in the annual Allen Iverson Classic, one of the nation’s premier high school All-Star games which has featured 35 players selected in the NBA Draft since 2018 and 52 players currently on NBA/NBA G League rosters. Kohler went for 20 points in his team’s victory in the game.
“Jaxon Kohler represents a shift in the way the frontcourt position is played, and Helium SEM represents a shift in the way Student-Athletes are represented. We are excited to be the trusted partner to assist Jaxon in not only identifying NIL opportunities but also with growing his brand beyond the 94 feet of competition,” said Justin Brantley, president and founder of Helium Sports & Entertainment.
Brantley, a former basketball coach, is in talks with several brands and companies and believes Kohler could potentially earn six figures in total.
“There are different people who have estimated his value, my main focus with him is more fit over income,” he said. “We want to align with companies and brands that line up with his interests and passions versus chasing every lucrative opportunity. In my opinion he stands to make six figures.”
He added: “His goal is and always has been to play at the highest level so it’s important that his brand isn’t compromised in the short term for a few dollars.”
