Fan Study Methodology

This consumer survey was conducted online for SBRnet by Irwin Broh in December 2020 among a representative panel of U.S. consumers age 13 or older. A total of 3,475 respondents completed the survey.


The Sporting Goods Market (Products): Survey Metholdology

This report presents projections of consumer purchases from an online survey conducted in each February among a representative panel of over 55,000 households.All products are based on purchases during the calendar year (January-December). Projections of sales were based on 118.7 million households.


Participation: Survey Metholdology

All participation statistics are from a nationwide study conducted during the 2020 calendar year by Sports Marketing Surveys USA (SMS). Under the guidance of the Sports and Fitness Industry Association (SFIA) and seven other sports industry associations that make up the Physical Activity Council (PAC), the participation study was designed and launched by Digital Research (DRI). All other data is attributable to the SFIA/SMS research partnership.


About Us

SBRnet serves any individual or organization with an interest in the business of sports with "one-stop" access to multiple resources, including Industry-developed Market Research, Government Statistics, Facility Reports and News, International Market Publications, Customized Research, and Directories

Only SBRnet provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.

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