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Golf Datatech (GDT) reported that golf apparel sales were down over 10 percent in on-and off-course specialty stores in March 2024, with first quarter sales trend down in the mid-teens.
Every product category was lower in March of 2024 vs. the March 2023, with double-digit declines across five of the nine segments tracked by the market research firm.
March golf apparel sales declined 10.5 percent year-over-year in on-and off-course specialty stores, but still maintained a nearly 30 percent increase against the last pre-pandemic March period in 2019.
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