Team Marketing Report details the best ideas, insights and tips to enhance fan engagement, improve sponsorship ROI and increase ticket sales..
About Team Marketing Report
Launched in 1988, Team Marketing Report quickly became the leading national source for sports business news and insights.
TMR operates where sports marketing data, trends and sales come together with sports business professionals who make it all happen.
We share the best in fan engagement, the ingenious ideas that differentiate and the savvy solutions that overcome obstacles.
We live to share sport’s best fan experiences. That can be via promotions, sponsorships, ticket offerings, merchandise, technology, facilities, hospitality and much, much more.
Chris Hartweg, CEO & Publisher
Chris Hartweg brings three decades of experience in sports-focused marketing and connections to his role of revitalizing TMR.
He constantly asks two questions:
-“What’s in this for the fan?” Without fans to attend games, buy merchandise, watch broadcasts, patronize sponsors or bring along the next generation, we’re all out of business.
-”How do we know it works?” There is definitely something to “gut feel.” Nonetheless, we always have to be prepared to prove to the naysayers and bean-counters that the marketing campaign has driven new season ticket sales, increased concessions revenues or boosted positive fan engagement online significantly.
Chris has worked in media relations, sponsorship sales, broadcasting, event production and experiential marketing and looks forward to bringing you a fresh perspective together with thirty years of TMR archives.