Bicycling

10/21/2025 |  UK’s Whyte Bikes Acquired by Private Equity Firm (SGB UPDATE) Causeway Capital, a Dublin, Ireland-based private-equity firm, has acquired UK-based bike maker Whyte Bikes from Cairngorm Capital. Nikki Hawyes remains CEO.
Terms of the deal were not disclosed.
Causeway Capital and Whyte Bikes said the collaboration will “enhance the brand’s innovation, dealer network and key suppliers.” With Causeway Capital’s support, Whyte Bikes plans to extend its reach beyond the UK into continental Europe and globally.

10/13/2025 |  Belgian Cycling Factory Launches New Brand (SGB UPDATE) Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially launched its latest brand, Aeres, at its annual Partner Days dealer venue.
Held at BCF’s headquarters in Beringen, the company reported that “Partner Days attracted over 500 independent bicycle dealers from across Europe and the UK, who gathered to preview upcoming models from Ridley, Eddy Merckx, Nukeproof, and now Aeres.”

10/13/2025 |  Michelin Bicycle Retains J&B Importers, Inc. for Tire Distribution (SGB UPDATE) Michelin North America, Inc. announced a new distribution partnership with J&B Importers, Inc., supporting Michelin bike tires in the U.S.
“Partnering with J&B Importers, Inc. allows us to better serve independent bike dealers with faster access to Michelin’s trusted tire technologies,” said Justin Brock, vice president of sales, recreational products for Michelin North America, Inc. “This is a key step in expanding our footprint and supporting the cycling community with products that deliver performance and durability.”

10/13/2025 |  SRAM Applauds Belgian Competition Authority to Halt UCI Gear Cap Rule (SGB UPDATE) SRAM welcomed the decision by the Belgian Competition Authority (BCA) to suspend the Union Cycliste Internationale’s (UCI) proposed maximum gear restrictions ahead of the Tour of Guangxi. The BCA’s findings prohibit the protocol from also being used in future events.

10/7/2025 |  BBB Cycling Secures Canadian Cycling Products Distribution (SGB UPDATE) BBB Cycling, headquartered in the Netherlands, has tapped HLC (Hawley-Lambert Company) as its exclusive Canadian distributor for its full range of cycling products.
BBB Cycling designs and manufactures over 17,000 SKUs for climbing, gravel riding, racing, touring, and mountain biking enthusiasts worldwide, including parts, clothing, accessories, and tools.