Bicycling

9/15/2024 |  EXEC: Lolë Brands Acquires Garneau, Sugoi and Sombrio Brands (SGB UPDATE) Lolë Brands continues its portfolio-building efforts, entering the cycling apparel business by acquiring Louis Garneau Sports and its three brands—Garneau, Sugoi and Sombrio, effective immediately. The move is intended to expand and strengthen Lolë Brands position in the global sportswear market.

9/10/2024 |  EXEC: Giant Group Ekes Out Another Sales Increase in August Against Easy Comps (SGB UPDATE) The Giant Group saw its year-over-year sales picture improve for the second month in a row in August. The Taiwan-based bike manufacturer reported a 2.0 percent year-over-year increase in sales for the month to NT$6.86 billion. The increase was more moderate than the 16.6 percent increase in July. Still, it was good news as the company faces easier comparisons against an ugly fall shipping period last year.

8/30/2024 |  Whyte Bikes Renews Distributor Deal for Germany and Austria (SGB UPDATE) UK-based Whyte Bikes has renewed its partnership with Hawk Bike Sales GmbH, the distributor of bike brands in the German and Austrian markets.
The partnership will see Hawk Bike Sales GmbH present Whyte’s latest bike range, including the eMTB, the ELyte collection, trail and enduro mountain bikes, and the electric RHeO range.

8/22/2024 |  Marketing Stunt Had Major Cycling Race Start In Grocery Store (Front Office Sports) It looked like something out of a weird dream, but it was, indeed, reality. 
Professional cyclists cruising through a supermarket with deals all around them, but in an official race capacity. 
On Thursday, the sixth stage of the Vuelta a España—one of cycling’s three Grand Tours—began inside a local supermarket.

8/21/2024 |  Aeroe Taps Coast 2 Coast Distribution for U.S. Distribution (SGB UPDATE) Aeroe, the creator of the Spider pack rack for bikes, has appointed Coast 2 Coast Distribution as its new American distribution partner. The New Zealand-based brand said it is growing quickly in North America and the appointment of Coast2Coast allows it to “supercharge efforts,” according to a media release from the company.