Bicycling

Tour de France Riders to Share Activity Data on Strava (SportTechie) Fitness social network Strava has signed a new three-year content partnership with the Tour de France and Tour de France Femmes avec Zwift. The Strava app will have a content hub for riders from both the men’s and women’s cycling races to upload their activity data and photos from each event in July.

Haro Bicycle Expands Product Development, Supply Chain And Distribution Efforts (SGB UPDATE) Haro Bicycle Corporation, based in Vista, CA, announced that it is expanding its product development, sales and supply chain group as part of a company-wide effort to strengthen its capabilities to benefit its dealer and distribution network worldwide. This includes staff enhancements, a European-based sales and distribution operation and a newly-created supply chain group based in Taiwan.

Brooklyn Bicycle Announces First Australian Distribution Partner (SGB UPDATE) Brooklyn Bicycle Co. announced that it has partnered with The Bike Collective, an Australian bike distribution company that sells bikes and accessories to independent bike shops in Australia.

Trek Bicycle Buys Wisconsin Off Road Series (SGB UPDATE) Trek Bicycle has purchased the Wisconsin Off Road Series (WORS). With Don Edberg’s recent retirement, Trek has stepped in to manage the series and build growth.

Bikeco Opens New Headquarters And Larger Distribution Center (SGB UPDATE) BikeCo, LLC, distributor of Fuji, SE, Breezer, Kestrel, and Tuesday, announced the opening of its new headquarters in Philadelphia and a new, larger distribution center in South Jersey.