Other Women's Sports

Title IX at 50: Progress Made, But More Progress Still Needed (SportsTravel) There are phrases in sports, whether on the field or off, that become legendary and shared among players, coaches, officials, parents and fans. And you can make the case that the seven most historic words in sports were signed into law on June 23, 1972: “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any educational program or activity receiving Federal financial assistance.”

Women’s sport UK viewers double to 36.1m in 2022, says study - SportsPro (SportsPro Insider) UK broadcast audiences for women’s sport have doubled from 2021 to 2022, according to new figures from the Women’s Sport Trust (WST).

SportsPro launches NEW ERA to boost gender equality in the sports industry (SportsPro Insider) SportsPro has launched a year-round programme designed to recognise, support and advocate for a new era of gender equality and representation within the global sports industry.

U.K. Doubles Women’s Sports Viewership From 2021 (Front Office Sports) In the U.K., 36.1 million people watched women’s sports between January and July of this year — more than double the 17.5 million people that watched during the same period in 2021, according to the Women’s Sport Trust.

Rights Deals Could Boost Women’s Sports into $1B Industry (Front Office Sports)

A 2020 Deloitte report predicted that women’s sports would become a $1 billion industry in the coming years, with TV rights expected to be one of the main drivers. If history is any indication, that number seems fairly attainable.

The NWSL struck a reported $4.5 million, three-year media rights deal with CBS in 2020 — a huge jump from its early days on YouTube, which only brought in a few thousand viewers. 

With the league’s next set of rights up for grabs in 2023, NWSL commissioner Jessica Berman said she expects significant growth.

The NWSL’s ratings are nearing — and sometimes exceeding — those of MLS, which just signed a 10-year, more than $2.5 billion broadcasting deal with Apple.