A 2020 Deloitte report predicted that women’s sports would become a $1 billion industry in the coming years, with TV rights expected to be one of the main drivers. If history is any indication, that number seems fairly attainable.
The NWSL struck a reported $4.5 million, three-year media rights deal with CBS in 2020 — a huge jump from its early days on YouTube, which only brought in a few thousand viewers.
With the league’s next set of rights up for grabs in 2023, NWSL commissioner Jessica Berman said she expects significant growth.
The NWSL’s ratings are nearing — and sometimes exceeding — those of MLS, which just signed a 10-year, more than $2.5 billion broadcasting deal with Apple.
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