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Wimbledon looks to engage younger fans with virtual Centre Court on Roblox (SportsPro Insider) The All England Club (AELTC) has built a digital recreation of Wimbledon’s Centre Court in the Roblox video game platform as part of its 100-year celebration of the arena.

Roblox Launches Wimbledon World With Digital Swag From Andy Murray, Ralph Lauren (SportTechie) The All England Lawn Tennis Club has partnered with Roblox to launch WimbleWorld, a new 3D virtual world on Roblox that’s modeled after the Centre Court stadium at Wimbledon. Fans can collect in-game ‘Wimblebux’ to redeem for items from Roblox’s virtual Wimbledon shop to customize their avatars with digital merchandise.

Streetwear Brand Reigning Champ Is Embracing Tennis, Launching A Prince Collaboration (Forbes SportsMoney) Tennis has long offered a meaningful inspiration for Vancouver-based streetwear brand Reigning Champ since starting in 2007. That passion for tennis now comes alive with a new 10-piece collaboration with classic tennis brand Prince after a variety of other recent tennis-related efforts. 

Wimbledon Queue Returns 3 Years Later After COVID-19 Hiatus (Bloomberg) Wimbledon, England (AP) -- “They want to know if they can drink,” went the inquiry from one card distributor to a steward at Wimbledon Park as hundreds of tents in all hues dotted the still-green grass.

Wimbledon’s Quiet Year Can’t Slow Top Earners in Tennis (Sportico) Wimbledon kicks off Monday without two of the biggest stars in the sport in Roger Federer and Naomi Osaka, who are both home recovering from injuries. But the tennis aces continue to be huge draws for sponsors.

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