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2/9/2024 |  LOVB enters unique multiyear partnership with smart gym company Tonal (Gist Sports, The)

The GIST: League One Volleyball (LOVB) and home gym system Tonal have partnered to offer volleyball-centric workout programs and a unique family-focused program. The pro women’s volleyball league won’t launch until November, but it secured Tonal’s first league partnership — despite LeBron James and Sue Bird being investors and brand ambassadors. Set for success.

The details: This integrated partnership isn’t just unique for women’s sports, but for sports leagues in general. Since LOVB already has 1.1K youth volleyball clubs across the country, Tonal will be able to support athlete workouts and earn brand awareness before the pro league launch. Additionally, Tonal will run “Family Workout Nights” at LOVB youth clubs for its members and their families.

  • These events will let them try out new Tonal machines with company staff on deck to assist. It’s a smart play to convince volleyball parents to invest in their own Tonal systems, and if they do purchase a machine, the smart gym brand will make a corresponding donation to the LOVB Foundation to support youth volleyball access. Can we please keep it?

The context: Pairing smart tech and sports is beneficial for both sides. Tonal posted impressive numbers in 2021 — it claimed to have over 90% of market share in the connected strength category with sales jumping 800% between 2019 and 2020. However, the post-pandemic market has been cruel to Tonal’s competitors like Peloton.

Zooming out: By intertwining themselves with LOVB before its pro launch, Tonal benefits from increased brand affinity in America’s fastest-growing high school sport. It’s a winning trend in women’s sports — early partners of the PWHL and the NWSL’s Angel City, for example, have reaped the rewards of getting in on the ground floor. LOVB to see it.

12/11/2023 |  USA Volleyball Partners with League One Volleyball (SportsTravel) USA Volleyball has announced a partnership with League One Volleyball to support the expansion professional league scheduled to launch in November 2024, shortly after the conclusion of the Olympic Summer Games in Paris.
LOVB also revealed Austin, Texas, as the sixth team that will take part in the league’s inaugural 2024–2025 season. Austin joins Madison, Wisconsin; Omaha, Nebraska; Salt Lake City, Utah; Houston and Atlanta as the teams that will compete starting next fall.
12/8/2023 |  Arlington to Host Volleyball Nations League Women’s Event in 2024 (SportsTravel) Arlington, Texas, will host women’s competition as part of the 2024 Volleyball Nations League 2024 schedule, which will include nine countries and four continents during a six-week period between May and June in a Preliminary Phase.
The Nations League events will play a major role in determining the last national teams that will qualify for the 2024 Olympic Summer Games in Paris. The result of each match of the tournament’s Preliminary Phase will impact the FIVB Volleyball World Rankings, which will determine the teams to occupy the last five spots in next year’s Games. Brazil, Canada, Germany, Japan, Poland and the United States are guaranteed on the men’s side while Brazil, the Dominican Republic, Poland, Serbia, Turkey and the United States have qualified among the women. Host country France will also be represented in both genders.
11/29/2023 |  How a D1 college volleyball player whose team is on an epic win streak scored more than 40 NIL deals this year — and convinced donors at her school to put money toward women athletes (Business Insider)
  • Alex Glover is a volleyball player at Southern Methodist University.
  • She's done more than 40 NIL deals this year with companies like Ulta, Dove, and Buffalo Wild Wings.
  • Glover has advocated with SMU's NIL collective for equal opportunities for female athletes.

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