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SBRnet and the Sports Market Analytics Platform provide a comprehensive online platform of nationwide sports business, sports marketing and sports marketing analytics, using syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles. The service features extensive research and custom reports covering sports participation, the fan market and behaviors, venues, sponsorships, and expenditure on sporting goods, brand preference, and more. The service also provides the academic community with a comprehensive Sports Business Resource Center to provide additional research support and insights.

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(Arch art & research)

What Does a Successful NIL Partnership Look Like? Wolverine’s Maize and Blue Collar Series How do you measure what is basically a qualitative metric in NIL? Often a collegiate athlete is marketing what I’ve labeled DJ Quik dope. In the classic track by the legendary West Coast emcee he rapped, “they don’t sell dope it sells itself/While they kickback and just collect the wealth.” Consider the biggest NIL deals and the athletes do very little to move the needle for the brand they’ve partnered with.

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9/29/2023 |  Russians and Belarusians allowed to compete as neutral athletes at the 2024 Paralympics in Paris (Associated Press (AP))
9/29/2023 |  Already the winningest team in NASCAR, Hendrick Motorsports sets new goals after 300th win (Associated Press (AP))
9/29/2023 |  This could be the solution to growing fears about burnout among soccer’s top players (Associated Press (AP))
9/29/2023 |  Angels star Shohei Ohtani finishes with the best-selling jersey in MLB this season (Associated Press (AP))
9/29/2023 |  Analysis: Thriving NFL benefits most from Taylor Swift-Travis Kelce relationship (Associated Press (AP))

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Latest Blog Posts

Wednesday, January 18, 2023

The Growth of Pickleball

SBRnet’s own Neil Schwartz was recently interviewed on Canadian Television discussing the growth of the Pickleball.
 

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Sports Leadership Class

Wednesday, November 30, 2022

Classroom Use Case: Finding New Home for the Phoenix Coyotes using a Data Driven Approach

Tuesday, November 29, 2022

In The Classroom with SBRnet: Professor Nancy Lough at the University of Nevada, Las Vegas

Thursday, September 29, 2022

SBRnet Data Analytics for Sports Class at the University of Mount Union in Alliance, Ohio.

Thursday, September 29, 2022

The Shortest Route to Measuring Sports Fan Engagement

Wednesday, September 28, 2022

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My First Job In Sports
My First Job in Sports Web Series is available in both video and audio versions, this content is focused exclusively on helping students that are interested in getting that first job in sports and how others have been able to break in.

Sports Markets

Sports Law Expert

A media outlet designed to communicate the availability of sports law experts to the legal community. One of the blog’s goals is to share news and insights about sports law experts, whether they are attorneys or expert witness, that will help you the lawyer make the best possible decision about who you want to retain.

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Sports Market Data

A comprehensive guide to all relevant data, organized by key segments, Sports Fandom, Sports Participation, Consumer Sports Equipment Purchases, plus exclusive data and insights for Sports Gambling, Fantasy Sports, Sports Gaming, traditional and streaming media and post pandemic attendance at live sporting events.

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Sports Business Resource Center

A full menu of business contacts, social media figures to follow, sports business books every college student should read, Sports Business Podcasts, SBRnet in the Classroom, and much more.

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SBRnet Mega Search

Our super-powered search engine helps you find the related articles, directories and all related materials you’re looking for easily and quickly to start your research and analysis.

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SBRnet Newsletter

SBRnet publishes a monthly newsletter featuring analysis of our newest data and interviews with librarians and professors. Click here to see all our back issues.

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My First Job In Sports

Looking to launch your career. See and hear how to do it from professionals who have already done it in our video/audio podcast series, hosted by SBRnet’s own Neil Schwartz and Mark Sullivan.

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Team, Player Stats

Our curated selection of the best websites and resources for team and player statistics, analysis and projections.

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