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9/15/2023 |  Lake Placid to Host 2024 FIS Ski Jumping World Cup (SportsTravel) The FIS Ski Jumping World Cup will return to Lake Placid from February 9-11, 2024, at the Olympic Jumping Complex, joining a calendar with two additional World Cup events already confirmed for this winter season at Mt Van Hoevenberg.
“The future of the U.S. Ski Jumping team is promising and being able to hold major events in our own country provides the program with an added boost to raise further awareness and notoriety to the sport to inspire the next generation of ski jumpers,” said USA Nordic Chief Executive Officer Adam Provost. “We are excited to get back on the hill in Lake Placid. Our jumpers made great strides last year, gaining invaluable experience competing at the highest levels in the world.”
8/23/2023 |  Christy Sports Rebrands Sturtevant’s SkiBonkers Event to Powder Daze (SGB UPDATE) Christy Sports is rebranding its SkiBonkers event to Powder Daze at the Sturtevant’s store in the Pacific Northwest. Previously, Christy Sports has run ski season kick-off sale events under distinct branded campaigns in Colorado and Washington. This year, the company has streamlined its approach by unifying all locations under the banner of Powder Daze, creating a more consistent and impactful experience for skiers and snowboarders nationwide.
8/22/2023 |  Alterra Mountain Company Closes on Schweitzer Acquisition (SGB UPDATE) Alterra Mountain Company closed on purchasing Schweitzer Mountain Resort in Idaho, bringing the company’s year-round mountain destinations to 17 in North America, which includes the world’s largest heli-ski operation.
7/26/2023 |  Report: European Ski Brands Sold 3.7 Million Pairs of Skis in 2022/23 (SGB UPDATE) The Federation of the European Sporting Goods Industry (FESI) completed its annual market research of sell-in data for ski products, comprehensively evaluating the ski market’s evolution. FESI, representing 25 leading ski brands in Europe and globally, collected and anonymized the data to present its market insights.
7/11/2023 |  Bluebird Backcountry ski area closes operations in Colorado (AXIOS Sports) A lift-free Colorado ski area that earned national acclaim is shutting down after four seasons and no profits.
Driving the news: Bluebird Backcountry is permanently closing its 1,200-acre ski area outside Kremmling because it ran out of money and failed to secure a long-term investor, co-founder and CEO Jeff Woodward announced Monday.

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