Contact us by filling out our Contact Form or call 561-990-5590


Market Research

Consumer Expenditures

Total Market


Ski Equipment

Participation Info

Core Participation

Casual Participation

Female Participation

Male Participation

Related News

Historic Squaw Valley ski resort changes derogatory and offensive name (USA TODAY)

A year ago, the Squaw Valley board of directors decided they needed to change the name of the ski resort in Lake Tahoe.

Tuesday, September 14, 2021

Palisades Tahoe Chosen as New Name for California Ski Resort (SportsTravel)

The ski resort that hosted the 1960 Olympic Winter Games in California has been rebranded to Palisades Tahoe, bringing both mountains of the former Squaw Valley Alpine Meadows together under one unified name after a 2020 commitment by the resort to rename the destination after research into the historical and current usage of the word “squaw” and discussions with the local Washoe Tribe.

Monday, September 13, 2021

See More News