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Kappa Announced as Official Apparel of U.S. Ski and Snowboard (SportsTravel) U.S. Ski & Snowboard is getting a new look. The organization has announced a multi-year sponsorship with Kappa, Italy’s leading sportswear brand. Kappa will be the Official Technical Apparel Partner of the U.S. Ski Team, U.S. Freeski Team and U.S. Snowboard Team. This is the first time a single outerwear and race suit provider has outfitted all the U.S. teams.

U.S. Alpine Ski Racing’s $500,000-Per-Kid Problem (Wall Street Journal) YANQING, China—The problem with U.S. alpine skiing at the Beijing Olympics isn’t that Mikaela Shiffrin didn’t win an individual medal. The problem is that she was the only U.S. skier expected to win one.  

Copper Mountain, Park City Named Official U.S. Ski & Snowboard Training Centers (SportsTravel) U.S. Ski & Snowboard has designated Woodward Copper Mountain resort in Colorado and Woodward Park City in Utah as official training centers for the national governing body’s athletes through January 2025.

Setbacks Won’t Hurt Mikaela Shiffrin’s Earnings (Front Office Sports) On Wednesday, the American skidded out just five seconds into her slalom run and missed a gate, losing out on a second Olympic gold in the event. Two days earlier, Shiffrin slipped and missed a gate 11 seconds into the giant slalom in her Beijing debut.

Eileen Gu Is One of the Most Marketable Athletes (Front Office Sports) Before the Olympics, Eileen Gu was a rising star in the extreme sports world. After winning gold for China, the American-born skier is now a mainstream superstar.

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