Skateboarding

7/22/2024 |  Skateboarding's reputation does a 180 as it rolls into Paris (Reuters Sports) LOS ANGELES, July 22 (Reuters) - Once viewed as the pastime of deadbeats and drifters, skateboarding's reputation is changing rapidly after its inclusion in the Olympics Games in Tokyo three years ago.
The sport brought in a much-needed younger audience on its Olympic debut in 2021, leading organisers to lock it in for the Paris Games and its homecoming party in Los Angeles in 2028.

7/11/2024 |  Youth must be served: skaters set to shred Paris parks and streets (Reuters Sports) NEW YORK, July 11 (Reuters) - Skateboarding will have some of the youngest competitors at the Paris Olympics but it has already taught some of the more established sports a trick or two, earning a permanent place on the programme and giving the Games a much-needed makeover.
Skateboarding - along with surfing, its fellow Olympic newcomer in Tokyo - boosted the COVID-delayed Tokyo Games' viewership as brands scrambled to capture a share of the sport's youthful fan base.

6/19/2024 |  James Whitner to Open a Black-Owned Skate Park and APB Store in New North Carolina Development (Footwear News) Uplifting the Black community has long been at the center of The Whitaker Group‘s mission. That mission is evolving with The Collective on Tuckaseegee, a new development in North Carolina.
This summer, The Whitaker Group — the James Whitner-founded parent company of retailers A Ma Maniére, Social Status, APB and Prosper — will open a development in Charlotte’s historic West Side. It will span 13,000 square feet and feature 10 retail units.

6/19/2024 |  Vans Brings Skatepark to Paris’ Sacré-Coeur For Men’s Fashion Week (Footwear News) Vans is in a Paris state of mind.
One year after launching its OTW by Vans initiative with a plexiglas skate ramp by the Seine, the shoe brand is returning to Paris Men’s Fashion Week with a series of events at the crossroads of skateboarding and culture — and this time, it’s taking the Sacré-Coeur.

2/27/2024 |  Skateboarders ready to feel the Paris 2024 love (Reuters Sports)