Snowboarding

1/15/2025 |  The Snow League Secures $15 Million in Funding (SGB UPDATE) Launched in June by three-time Olympic gold medal winning snowboarder and entrepreneur Shaun White, the Snow League will feature the world’s top male and female athletes in snowboarding and freeskiing competing in multiple halfpipe events staged at iconic worldwide resorts. NBC Sports and Peacock will broadcast the competitions.

1/9/2025 |  $200m overhaul for FC Dallas Toyota Stadium (Stadia Magazine) Toyota Stadium, home to FC Dallas, is undergoing a major renovation project. Currently Toyota Stadium seats 18,000. When the project is done in 2028, more than 21,000 fans will fit inside.
The total cost of the project is just under $200 million.
Toyota Stadium first opened in August 2005.

1/3/2025 |  Midwest Outdoor and Winter Sports Rep Associations Merge (SGB UPDATE) Midwest Winter Sports Reps Association (MWSRA) and Outdoor Reps Association (ORA) have merged to form the Midwest Professional Reps Organization or M-Pro. The merger was effective on January 1. The new group said it will be “an all-season resource for sales reps and retailers in outdoor, winter sports, and the various categories that touch them.”

12/18/2024 |  SIA Participation Study Data Reveals Snowboarding and XC Skiing as Most Diverse (SGB UPDATE) Snowsports Industries America (SIA) has released its 2023/24 Participation Study, outlining insights into the changing demographics of winter sports participation, highlighting the diversity in snowboarding and cross-country skiing, particularly among Hispanic and Black athletes.

12/11/2024 |  Ski racers, snowboarders challenge sport’s governing body to reconsider lucrative investment chance (Associated Press (AP)) DENVER (AP) — A group of high-profile ski racers and snowboarders, along with executives and board members, are challenging their sport’s governing body to reconsider a lucrative investment opportunity that could be worth more than $400 million.