Snowboarding

2/11/2025 |  Snow League Partners with Marriott Bonvoy For Inaugural Season (SportsTravel) The Snow League, launched by three-time Olympic Gold medalist Shaun White, has announced a partnership with Marriott Bonvoy, making the hospitality giant the league’s official hotel and loyalty partner for its inaugural season.Snow League is the first professional winter sports league exclusively dedicated to snowboarding and skiing. The league will kick off in Aspen Snowmass on March 7–8. Marriott Bonvoy will provide hospitality offerings, fan experiences and initiatives featuring snowboarding and freeskiing.

1/24/2025 |  U.S. Ski & Snowboard Partners with Ski Austria (SportsTravel) U.S. Ski & Snowboard has announced its first commercial partnership with another country’s national ski and snowboard organization as it will work with Ski Austria on sports, marketing and commercial opportunities.“We are pleased to expand our relationship with Ski Austria,” said Sophie Goldschmidt, U.S. Ski & Snowboard president and chief executive officer. “Their expertise and excellence are evident and we know this partnership will improve us both on and off the snow. We share a vision and ambition for the future of snow sports and I can’t wait to see how we can make improvements together for our stakeholders and fans.”

1/22/2025 |  AI experiment in halfpipe judging at X Games will give snowboarders a glimpse into the future (Associated Press (AP)) The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

1/21/2025 |  Para Snowboard World Cup Heads to Steamboat Ski Resort (SportsTravel) The FIS Para Snowboard World Cup is coming back to the United States for the first time since 2017 for a set of snowboard cross races in Steamboat Springs, Colorado, from February 25-27.
Along with two World Cup races, the event will feature three NorAm Cup races and the U.S. Para Snowboard Championships. U.S. Ski & Snowboard will organize the event along with FIS, the International Ski & Snowboard Federation, and the Steamboat Ski Resort.

1/15/2025 |  The Snow League Secures $15 Million in Funding (SGB UPDATE) Launched in June by three-time Olympic gold medal winning snowboarder and entrepreneur Shaun White, the Snow League will feature the world’s top male and female athletes in snowboarding and freeskiing competing in multiple halfpipe events staged at iconic worldwide resorts. NBC Sports and Peacock will broadcast the competitions.