Snowboarding

8/22/2023 |  U.S. Ski & Snowboard, Hydro Flask Announce Title Sponsorship of Snowboard Team (SportsTravel) U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team.

3/6/2023 |  ABG Reportedly Close To $1.3B Deal for Parent of Quiksilver, Billabong (Front Office Sports)

• The licensing company is reportedly in the midst of acquiring Boardriders, which owns the three surf and snowboard brands.
• Boardriders was acquired by Oaktree Capital Management in 2016 after filing for bankruptcy.

Licensing company Authentic Brands Group is reportedly wading even further into the sports retail sector.  
The company is close to a deal with Boardriders — the parent company of Billabong, Quiksilver, and Roxy — for $1.3 billion, according to Bloomberg. The three brands are known for their surf gear, but also offer skiing and snowboarding apparel and equipment.

2/3/2023 |  Snowboarders Accuse U.S. Ski & Snowboard, USOPC of Sex Trafficking (Front Office Sports)

• Three former national team members allege “a pattern of unwanted sexual abuse” in lawsuit.
• Suspended snowboarding coach Peter Foley among defendants in a second lawsuit.

The U.S. Ski & Snowboard, the federation’s former CEO and the United States Olympic and Paralympic Committee comprised to cover up “a pattern of unwanted sexual abuse” allegedly perpetrated by former snowboarding coach Peter Foley, according to a federal lawsuit filed on Thursday. 

11/29/2022 |  Union Binding And Capita Snowboarding To Open European Sales Structure (SGB UPDATE)

Union Binding Company and Capita Snowboarding will open a new European sales hub in Milano, effective January 1, 2023.

Based in the business and university district of Bicocca, the office will be the headquarters of its European and Italian sales and marketing management team and also a hub for technical and web integration for both brand channels.

6/13/2022 |  Full Stack Supply Acquires Snowboard Brand United Shapes (SGB UPDATE) Full Stack Supply Co. (FSSC) announced the acquisition of the United Shapes brand from Chiller USA Outfitters. The terms of the deal were not disclosed.