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What does SBRnet offer the academic community?

SBRnet is a leading source of sports market analytics for the academic community. We offer you and your students a comprehensive perspective of the sports business, drawing on syndicated and custom proprietary market research, industry reports, and licensed industry articles from leading trade publications. It’s everything your studentes need to know about sport fans, participants, venues and sporting goods buyers, all in one place.

Whether you are teaching sport marketing or using sports marketing case studies in general marketing courses, SBRnet is the perfect platform from which to incorporate pertinent research. Librarians at colleges and universities across the country subscribe to SBRnet because of our “triple-threat” program: the depth of our content, the breadth of our market coverage, and our academic support with topical newsletters and suggested assignments.

How will SBRnet help you and your students?

  • Saves time – students spend time analyzing data, rather than collecting it
  • Aggregates and curates sports trade news and features from many industry trade publications.
  • Enables students to make sport-by-sport comparisons for demographics and all facets of consumer behavior and sports venues.
  • Covers multiple dimensions: fans, participants, venues, sponsorships, and sporting goods buyers

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