Alexa Bliss (And Lilly) Sells More Merchandise Than Any Active WWE Star Per Report
Alexa Bliss’ (kayfabe) descent into madness has translated to strong merchandise sales, polarizing as it may be.
In a recent report from US Bookies, Bliss’ Lilly Doll was listed behind only Stone Cold Steve Austin as WWE’s highest-selling merchandise. Austin’s Legacy Championship Collector’s title topped the list with estimated earnings of $1,359,984. Bliss’ Lilly Doll came in second, with $863,712. In fact, total sales for Bliss’ merchandise came in at over $1.6 million, trailing only Austin ($3.7 million) and John Cena ($2.6 million).
Yesterday, Bliss cryptically tweeted a GIF of her and the polarizing plush doll, possibly in reaction to the story.
Bliss has portrayed a darker, infantilized version of herself since aligning with Bray Wyatt in 2020. Shortly thereafter, the character came under fire from fans and critics during a bizarre storyline alongside Wyatt and Randy Orton.
“If you’ve enjoyed this ridiculous storyline more than I have, then you probably enjoyed this a lot more than I did,” said Jason Powell of Prowrestling.net following a supernatural match between Orton and Bliss.
Last year, WWE rolled out Lilly dolls as merchandise during SummerSlam week. WWE officials reportedly kept a close eye on sales of Lilly dolls during SummerSlam week to determine if the character would be sustainable in the future. This was clearly the case as not only does the character persist to this day, but the plush dolls reportedly sold out.
“Lilly is available on @WWEShop !! Well… when she’s back in stock. Keeps selling out… darn [winking emoji],” said Bliss in a tweet responding to criticism of her booking.
WWE’s Highest Selling Superstars
- Stone Cold Steve Austin | $3,657,224
- John Cena | $2,649,836
- Alexa Bliss | $1,645,945
- nWo | $1,292,561
- Roman Reigns | $1,164,253
- The Rock | $992,114
- Jimmy Uso | $885,930
- Jey Uso | $862,130
- Ultimate Warrior | $825,841
- Eddie Guerrero | $704,436