Ice Hockey

Future of Sport Lab Startups, Including Drive Hockey Analytics, Set for Demo Day September 27 (SportTechie)

The Future of Sport Lab’s eight startups—which range from fan engagement to fitness tech to artificial intelligence—will unveil their technology and business plans at Tuesday’s Demo Day in Toronto.

Russian players not welcome in Prague for NHL European tour: Report (Athletic, The) Russian players who are scheduled to participate in NHL games in Prague next month will not be welcomed by the Czech government because of its stance on Russia’s invasion of Ukraine, according to a report from The Associated Press.

Boston Bruins name Rapid7 as first jersey patch partner (SportsPro Insider) The National Hockey League’s (NHL) Boston Bruins have secured their first ever ever jersey patch partner, signing a multi-year deal with cybersecurity firm Rapid7.
The Boston-based company’s logo will feature on the team playing jerseys and practice tops from the start of the 2022/23 season, per the terms of agreement brokered by Excel Sports Management’s properties division. 

Toronto Maple Leafs tie up first jersey patch deal with DFO (SportsPro Insider)

Maple Leaf Sports & Entertainment (MLSE) has signed a multi-year agreement with Dairy Farmers of Ontario (DFO) that will see the company’s ‘Milk’ logo feature on all Toronto Maple Leafs jerseys from the start of the 2022/23 season.

Sherwood Announces Sponsorship With Toronto Six Defender Saroya Tinker (Forbes SportsMoney) Toronto Six defender Saroya Tinker is the latest ice hockey player added to the Sherwood Hockey roster. She is the first Premier Hockey Federation (PHF) athlete to partner with the Canadian company.