Contact us by filling out our Contact Form or call 561-990-5590
 

Ice Hockey

Market Research

Participation

Ice Hockey - Total

Consumer Expenditures

Helmets Skates Sticks Total Market

Premium - Fan Studies

Premium - Brand Share Index

Participation Info

Core Participation

Casual Participation

Female Participation

Male Participation

Related News

2/22/2024 |  PrizePicks Announces Its First NHL Partnership With Dallas Stars (Sports Handle) Daily fantasy sports company PrizePicks announced a new partnership with the NHL’s Dallas Stars on Thursday, marking the company’s first deal with a professional hockey team. As part of the deal, PrizePicks will offer customers VIP packages to games, air commercials on local game broadcasts, and have the opportunity to place “digitally enhanced” advertisements on dasher boards around the ice.
2/19/2024 |  2025 NHL Stadium Series to Feature Detroit vs. Columbus at Ohio Stadium (SportsTravel) The Columbus Blue Jackets will host the Detroit Red Wings at Ohio Stadium, home of the Buckeyes football team, on March 1, 2025, in the National Hockey League’s 2025 NHL Stadium Series.
Next year will be the first regular season outdoor game for the Blue Jackets and the fifth for the Red Wings, who are 2-0-2 in their previous four appearances. The Blue Jackets and Columbus hosted the 2007 NHL Draft at Nationwide Arena and the 2015 NHL All-Star Weekend.
2/19/2024 |  New York Islanders to Host 2026 NHL All-Star Weekend (SportsTravel) The New York Islanders will host the 2026 NHL All-Star Weekend at UBS Arena, the National Hockey League announced on Sunday after the Stadium Series doubleheader at MetLife Stadium in East Rutherford, New Jersey.
Additional information including dates will be announced at a later date. The 2026 NHL All-Star Weekend will mark the second time the Islanders host NHL All-Star activities, with first being the 1983 edition, featuring the Campbell Conference All-Stars defeating the Wales Conference All-Stars 9-3, and Wayne Gretzky claiming MVP honors at Nassau Coliseum.
2/18/2024 |  Islanders awarded 2026 NHL All-Star Game (Reuters Sports) February 19 - Wide receiver Nelson Agholor signed a one-year contract extension with the Baltimore Ravens on Sunday.
Agholor's contract would have voided on Monday, making him a free agent, if the Ravens did not re-sign him. Financial terms were not disclosed.
Agholor, 30, joined the Ravens last offseason and caught 35 passes for 381 yards and four touchdowns in 17 games (three starts) in his first season in Baltimore. He added his first career playoff touchdown in Baltimore's 34-10 divisional round win over the Houston Texans.
2/16/2024 |  PWHL lands three key partnerships as U.S. companies increase sponsorship in league (Gist Sports, The)

The GIST: The PWHL just keeps winning. This week, the women’s hockey league signed the Women’s Sports Network (WSN) as its first U.S. national broadcast partner and brought on two financial services companies — Bread Financialand Discover. Literally getting this bread.

The details: These inaugural partnerships follow a similar format: Discover’s logo will feature on PWHL Minnesota helmets, while Bread Financial’s will adorn PWHL New York’s lids. Both deals include in-arena signage and promotions across the league’s three U.S. teams in Minnesota, Boston, and New York.

  • Adding to the similarities, both companies secured PWHL broadcast activations with digital integrations, but they differ when it comes to social media. Discover will produce mini mic content to showcase player personalities, while Bread will sponsor a “Save of the Game” highlight segment.

The history: Discover has been a player in pro women’s hockey before, namely through its ties to the PHF, a PWHL predecessor. After becoming the org’s official credit card sponsor in 2021, Discover extended its partnership into the 2022-23 season to become the PHF’s helmet sponsor and the first broadcast presenting partner of PHF games on ESPN+. 

  • While Bread Financial has primarily teamed up with men’s sports in the past, it has demonstrated an interest in cultivating women’s hockey fandom. Through its partnership with the NHL’s Columbus Blue Jackets, the company introduced the Hockey For Her program last year.

The trend: While Canadian sponsors bought into the PWHL early on, U.S. sponsorship has been expanding since the league’s January puck drop. The WSN deal signifies a growing U.S. commitment as the first American national broadcasting partner for the PWHL, but is still behind Canada’s deals with three linear television networks.

Zooming out: The PWHL is unique because its ecosystem is responding in real time. After garnering record attendance, teams are leveling up to bigger arenas and sponsors are jumping in mid-season after seeing instant ROI. It’s a date.


 

See More News