Ice Hockey

4/9/2025 |  PWHL and Greenfly partnership illustrates marketing opportunity in tunnel walks (Gist Sports, The) Since the beginning, the PWHL has been intentional in its development, from signing a CBA before the puck dropped to nabbing early broadcast and founding partners. One of those decisions — a deal with software company Greenfly — has provided insight into how athlete engagement behaviors can shape sponsorship, especially amid the growth opportunity of tunnel walks.

4/8/2025 |  Ukraine support groups call on NHL to reject Russia collaboration (Reuters Sports) NEW YORK, April 8 (Reuters) - More than two dozen Ukrainian-American and Ukrainian-Canadian groups called on the NHL to reject any collaboration with the Russian Kontinental Hockey League, after talks between U.S President Donald Trump and Russian President Vladimir Putin.

4/7/2025 |  Alex Ovechkin breaking Wayne Gretzky’s record brings joy to hockey and beyond sports (Associated Press (AP)) NEW YORK (AP) — Alex Ovechkin could not contain his happiness moments after scoring his 895th goal to break Wayne Gretzky’s NHL record.
After firing the puck into the net, Ovechkin turned and did a belly-flop slide down the ice like he had just won a pee-wee hockey game. The gap-toothed grin didn’t leave his face for hours.

4/3/2025 |  Alex Ovechkin’s NHL record chase provides a Capitals connection for Washington and Moscow (Associated Press (AP)) ALEXANDRIA, Va. (AP) — The goal horn went off at Bugsy’s Pizza Restaurant and Sports Bar as it does every time the Washington Capitals score a goal. Bar manager Armenia Marconi was working downstairs and scurried up to see who it was.
Sure enough, Alex Ovechkin. Goal 891 to move closer to breaking Wayne Gretzky’s NHL record. Marconi grabbed the remote control for the goal counter hanging above the bar, and fans inside the popular neighborhood hockey bar who were waiting in anticipation erupted again.

4/1/2025 |  Trump tariffs and statehood comments about Canada stir loyalty debate about NHL great Wayne Gretzky (Associated Press (AP)) BRANTFORD, Ontario (AP) — John Davidson has difficulty remembering the last time Wayne Gretzky visited his childhood home across the street in this small city a couple hours’ drive southwest of Toronto.
The modestly plain house with a one-car garage in a quiet residential neighborhood remains in the family, but the Great One’s visits have been fewer and farther between, especially since his beloved father Walter died in 2021. The backyard ice rink where Gretzky developed his generational talent has since been replaced by a pool.