Golf

6/25/2026 |  U.S. Open Draws 5.5M Viewers, Still Trails PGA Championship (Front Office Sports) NBC averaged 5.5 million viewers for the final round of the U.S. Open on Sunday, as Wyndham Clark won the tournament for the second time in four years and in front of a hostile Long Island crowd at Shinnecock Hills Golf Club.

6/25/2026 |  Teeing off on the lucrative growth of women’s golf (Gist Sports, The) The prize pool for this weekend’s KPMG Women’s PGA Championship is an astounding $13M, the largest purse in women’s golf history. As the players, ahem, swing into action this morning, let’s tee off on the lucrative growth of the women's game.
 

6/24/2026 |  Wyndham rewards: US Open ekes out uptick opposite World Cup (Sports Media Watch) Faced with tough competition from the FIFA World Cup, golf’s US Open eked out an uptick in viewership over last year.
Sunday’s final round of the U.S. Open from Shinnecock Hills Golf Club in New York averaged 5.5 million viewers on NBC, combining a linear audience measured by Nielsen (2.6 rating, 5.1M viewers) and streaming viewership tracked by Adobe Analytics — trailing only Bryson DeChambeau’s narrow win over Rory McIlroy two years ago as the most-watched final round of an East Coast U.S. Open since 2013.

6/23/2026 |  KPMG Women’s PGA boosts purse to $13 million, the largest in women’s golf (Associated Press (AP)) The KPMG Women’s PGA Championship returned to having the largest purse in the history of women’s golf, announcing Monday an increase to $13 million along with adding artificial intelligence to elevate its analytics features.

6/23/2026 |  A tale of two tours: PGA Tour approves two-tiered system in 2028 with expanded fields (Associated Press (AP)) CROMWELL, Conn. (AP) — The PGA Tour has approved a major shakeup to its model that effectively creates two tours, expanding the field for the elite tier and cutting in half prize money for the secondary tier.