Golf

European Tour taps Legends to manage merchandise operations (SportsPro Insider)

Golf’s European Tour has appointed experiential services agency Legends to oversee its omnichannel retail programme.

Wednesday, September 22, 2021

Giles Morgan | Sponsorship is about to enter a new golden age… here’s why (SportsPro Insider)

In my 30-year journey navigating the sometimes turbulent but always exhilarating high seas of the global sports industry, a great chunk of that time from 2005 to 2017 was spent charting and delivering the sponsorship strategy for one of the world’s biggest companies.

Wednesday, September 22, 2021

X-Golf America Boasts 75th Store Signing (SGB UPDATE)

X-Golf America has signed its 75th franchise agreement in the Williamsburg neighborhood of Brooklyn, NY, surpassing the entertainment golf simulator’s goal of hitting 50 locations by the end of 2021.

Tuesday, September 21, 2021

Expect Tiger Woods to continue his involvement in U.S. Ryder Cup preparation (USA TODAY) Whether or not Tiger Woods sets foot on the grounds of Whistling Straits for the 43rd edition of the Ryder Cup – and it’s highly unlikely he’ll fire up the jet and drop in for a surprise visit given his once-again hobbled status following a one-car accident resulting in a broken right leg, ankle and foot – his enormous standing and voice will nonetheless carry weight in the USA’s team room and across the massive Straits Course by Lake Michigan in Wisconsin.

Monday, September 20, 2021

BigShots Golf Secures Partners For Growth (SGB UPDATE)

VICI Properties, Inc. and ClubCorp Holdings, Inc. have entered into a strategic arrangement to grow BigShots Orion, LLC to support the opening of five new BigShots Golf facilities in the U.S.

Thursday, September 16, 2021