New Balance partnered into a multi-year agreement with USA Lacrosse to serve as the “Official Apparel Provider” of the National Team Development Program (NTDP).
The agreement runs through the end of 2024 and all NTDP athletes will be outfitted with New Balance apparel for training and competitions. New Balance will also produce co-branded merchandise that will be available for fans to purchase.
“As part of our continued growth in the lacrosse category, we’re excited to partner with USA Lacrosse,” said Doug Liberta, general manager of Team Sports at New Balance. “The USA Select teams are the pinnacle of the National Team Development Program. We value the opportunity to pair our brand with these elite athletes who represent the future of USA Lacrosse.”
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