The Company
SBRnet and the Sports Market Analytics Platform provide a comprehensive online platform of nationwide sports business, sports marketing and sports marketing analytics, using syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles. The service features extensive research and custom reports covering sports participation, the fan market and behaviors, venues, sponsorships, and expenditure on sporting goods, brand preference, and more. The service also provides the academic community with a comprehensive Sports Business Resource Center to provide additional research support and insights.
Only SBRnet provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.
Management Team
SBRnet is lead by Neil Schwartz and Mark Sullivan. Between them, they have over 40 years of experience in the sports business. Neil has spent the bulk of his career working on the data and market analysis side while Mark has been very involved in both the consumer and trade media all related to sport.
Neil Schwartz
Neil Schwartz, President of SBRnet, Inc, has more than two decades of marketing & consumer research experience in the sports, fitness and active lifestyle categories. Previously, Neil has worked for SportScanInfo from SportsOneSource in addition to heading the research team at the Sports & Fitness Industry Assoc. (SFIA). Neil has been a featured speaker at many industry conferences and events. He is also well respected for his work with leading financial and investment firms, top brands and retailers in the sports footwear and apparel categories. As President of SBRnet, Neil is committed to growing the use of data throughout the academic and related commercial categories of sports management, sports business, sports marketing and sports analytics. Neil is a graduate of Syracuse University with a major in Communications and Business. Neil is married to his wife Jeanne for 18 years, they have three children and reside in Boca Raton, FL. They are the proud grandparents to two boys, 6 and 3 years old. Neil is an avid golfer. To reach Neil: neil@sbrnet.com.
Mark Sullivan
Mark Sullivan is a business journalist who has held senior editorial posts at Women’s Wear Daily, SportStyle, Sporting Goods Business, Footwear News and Golf Pro magazine. At WWD, he won the Atrium Award for his coverage of the American fashion industry.
He was later named a Vice President at Fairchild Publications and became the General Manager of The Style Channel, a joint venture between Fairchild, Disney Digital and America Online. In 2005, Mark was one of the founders of Formula4Media, which published a range of B2B titles and produced The Running Event, which grew to become the largest B2B conference and trade show in the world. The Running Event and its associated media properties were sold in 2018 to Diversified Communications.
Mark is a graduate of the SI Newhouse School at Syracuse University. He lives in New Jersey with his wife and two children and spends his spare time rooting on his beloved New York Mets, The New Orleans Saints and The Syracuse University Basketball Orange. To reach mark: mark@sbrnet.com.