Cheerleading

Varsity’s Antitrust Plaintiffs Ramp Up Battles on Cheerleading Stage (Sportico) The billion-dollar all-star cheerleading industry, long dominated by Varsity Brands, is beginning to see glimmers of a more open market. The cracks of daylight follow a pair of foundational blows: antitrust litigation against the Bain Capital-owned company that’s lumbering through the courts and the disruptions of COVID-19.

Netflix's 'Cheer' star Monica Aldama believes cheerleading has a place in the Olympics (USA TODAY)