Cheerleading

Varsity Cheerleading Faces Sex Abuse Claims Amid Antitrust Litigation (Sportico) Varsity Spirit, already besieged by a trio of antitrust lawsuits accusing it of operating as an illegal monopoly, is now being made to defend itself against litigation stemming from a child sex abuse scandal in competitive cheerleading.

Varsity’s Antitrust Plaintiffs Ramp Up Battles on Cheerleading Stage (Sportico) The billion-dollar all-star cheerleading industry, long dominated by Varsity Brands, is beginning to see glimmers of a more open market. The cracks of daylight follow a pair of foundational blows: antitrust litigation against the Bain Capital-owned company that’s lumbering through the courts and the disruptions of COVID-19.

Netflix's 'Cheer' star Monica Aldama believes cheerleading has a place in the Olympics (USA TODAY)