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Special Reports

You can browser the entire listing of special reports provided by SBRnet below.

PwC’s Sports Survey 2021
This survey was conducted by the Sports Business Advisory team between June and August 2021 through an online questionnaire distributed to sports industry leaders around the world. In total we received 792 responses to our questionnaire across 55 countries.

Wednesday, September 1, 2021

As our new world emerges, understanding shifts with the consumer is paramount to the rebirth and growth of an industry we have all poured our hearts and souls into. This study reveals the latest dynamic behaviors, beliefs, and motivators of The Next Fitness Consumer beyond traditional demographics.

Tuesday, June 1, 2021

2021 Sports, Fitness, and Leisure Activities Topline Participation Report
Looking at data from Q1 2020, SFIA’s trend analysis indicates the industry was strongly positioned for another year of growth, expansion, and innovation across several segments until COVID-19 hit. Starting in March, as the seriousness of the virus became apparent, shutdown orders closed businesses, stores, schools - literally stopping the country in its tracks. Everything from public parks to private fitness clubs were shuttered, and sport seasons and competitions were postponed or cancelled. Sports and fitness participation immediately dropped dramatically. But that was only the beginning of the story. Throughout the rest of the year, Americans reacted and adapted, and changed their activity habits, venues and preferences. This year’s Topline Report illustrates and details those changes.

Thursday, April 1, 2021

2021 SBRnet Fan Study Summary Report
This report examines the level of fandom or fan loyalty for a specific sport, for both college and professional. This does not include live attendance at games as the pandemic kept fans out of stadiums and arenas. The full data drills down into individual teams.

Monday, March 1, 2021

2020 SFIA Manufacturers Sales by Category Report
Welcome to the 2020 edition of the Manufacturers’ Sales by Category Report from the research team at the Sports & Fitness Industry Association (SFIA). This annual report provides a topline look at wholesale dollar sales data of the major categories that make up the sports and fitness industry.

Sunday, March 1, 2020