Running

11/17/2025 |  New Balance Extends Partnership with New York Road Runners (SGB UPDATE)

New Balance announced a multi-year renewal to continue to serve as the Official Athletic Footwear and Apparel Sponsor of New York Road Runners and the TCS New York City Marathon.

New Balance began its sponsorship in 2015, replacing Asics.

“New York Road Runners impacts nearly half a million people each year and that’s possible because of the support of strong, mission-aligned partners like New Balance,” said Rob Simmelkjaer, New York Road Runners CEO. “We are excited to embark on a new chapter with New Balance to help reach more runners and invest in the New York City community.”

11/17/2025 |  Nike Reopens Downtown Portland Store with Run Focus (SGB UPDATE) Nike Inc. reopened its store in downtown Portland following a comprehensive refurbishment that places a new focus on running, with floors that resemble track lanes.
Nike Portland, at 638 S.W. Fifth Ave. in the historic Kress Building, closed in late 2023.r

11/17/2025 |  Flying Pig Marathon Generates $45.9 Economic Impact (SportsTravel) The 2025 Flying Pig Marathon in Cincinnati, produced by Pig Works, generated an estimated $45.9 million in total economic impact for the region, according to a new report from the Center for Research and Data at the Cincinnati USA Regional Chamber.

11/15/2025 |  Inside Adidas’s New Fleet Feet Running-Focused Partnership (Footwear News)   Fleet Feet and Adidas have a new partnership as they continue to build on their successful collaborations, such as the recent TCS New York City Marathon earlier this month.
Fleet Feet, the largest franchisor of locally owned and operated run specialty stores in the U.S., said the two will “elevate grassroots events” across the country, creating opportunities for runners to engage with the sport on a deeper and more personal level. These activities also help Adidas grow interest in the brand from runners who attend the events.   

11/12/2025 |  Why Unsanctioned Races Are the Next Frontier in Community Building for Running Brands (Footwear News)   Nabbing a spot in the New York City Marathon has never been harder: Of the 200,000 people who entered the lottery for this year’s race, between 2 and 3 percent were accepted.
It isn’t just an issue for New York City or the rest of the world majors — the Philadelphia Marathon and Half-Marathon sold out faster this year than any other time in the races’ 32-year history.