Running

11/12/2025 |  Why Unsanctioned Races Are the Next Frontier in Community Building for Running Brands (Footwear News)   Nabbing a spot in the New York City Marathon has never been harder: Of the 200,000 people who entered the lottery for this year’s race, between 2 and 3 percent were accepted.
It isn’t just an issue for New York City or the rest of the world majors — the Philadelphia Marathon and Half-Marathon sold out faster this year than any other time in the races’ 32-year history. 

11/11/2025 |  What’s Brooks Running’s Secret Sauce? CEO Dan Sheridan Opens Up (Footwear News)   With the overall running boom on track, Brooks continues its hot steak.
The brand, which ranks No. 1 in the national retail segment according to Circana, also counts three of the top six adult performance footwear styles. Given the label’s innovative product pipeline, Footwear News caught up with Brooks CEO Dan Sheridan to learn more about the company’s innovation process and what adjustments it has made due to current U.S. trade policies.

11/11/2025 |  On Opens First Stores in South Korea (SGB UPDATE) On running opened its first two stores in Seoul, South Korea. The first is in the Hyundai Seoul department store, and the second is in the Lotte World Mall Jamsil.
According to the company, the decision to enter South Korea’s retail market is based on “sustained momentum in the AAC region.”

10/28/2025 |  Iowa State Athletics Suspends Multiple Members of Men's Cross Country Team (Athletic Business) Iowa State University athletics has suspended several members of the men’s cross country team, just ahead of the Big 12 Championships in Lawrence, Kansas, which will be held on Oct. 31.
According to Iowa State Daily, the director of track and field and cross country, Jeremy Sudbury, announced the suspensions on Sunday. The names of the suspended student-athletes were not released, and Sudbury did not specifically explain why they were suspended, nor how long the suspensions would last.

10/27/2025 |  Has Hoka Peaked? Some Analysts Think So (Front Office Sports) Hoka may have peaked. 
Deckers Outdoors reported its second-quarter earnings Thursday, and while the parent of Hoka and Ugg posted higher profit and sales, its outlook was cautious.