Running

2/19/2025 |  Decathlon to open 20 stores in Argentina (World Footwear) The France-based sporting goods retailer plans to open 20 stores in Argentina by 2026. The move marks Decathlon’s return to Argentina after more than two decades of absence

2/17/2025 |  Asics North America Delivers Second Straight Year of Profit in 2024 Thanks to Growing Run Specialty Sales (Footwear News) Asics North America wrapped up fiscal 2024 on a high note, delivering its second straight year of profit.
According to the Japanese sportswear company, net sales in North America increased 17.8 percent to 135.0 billion yen (approximately $891.8 million) from 114.6 billion yen ($756.9 million) in fiscal 2023.

2/13/2025 |  On Debuts Cloudsurfer 2 Sneaker With New Elmo Campaign Encouraging Runners to Celebrate ‘Soft Wins’ (Footwear News) Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street’s Elmo for a new campaign aimed at empowering runners of all skill levels.Called “Soft Wins,” the Swiss athletic company describes the new ad spot as “Elmo challenging the ‘go-hard’ mentality of running” with the goal to “inspire runners with the idea that a softer, more balanced approach can be just as powerful.”

2/7/2025 |  Inaugural Phoenix Marathon Debuting in December (SportsTravel) The inaugural Phoenix Marathon will launch December 13, 2025 with three distances for runners all within the city’s limits.
Endurance event production and technology company Brooksee, an event production company within the endurance space, announced the race launch this week. There will be a 26.2-mile marathon, a 13.1-mile half marathon and a 10K with an estimate of over 5,000 runners participating.

2/6/2025 |  Why Brooks Believes Its New HQ Is the ‘Center of the Running Universe’ (Footwear News) Brooks is red-hot, and with its position as a leader of the ultracompetitive running industry secure, the company has expanded its global headquarters in Seattle.
For its new home, Brooks has taken over the new five-floor CornerStone building, which is located in the city’s Fremont neighborhood, an area known for its creative atmosphere. By taking over CornerStone, which is located across the street from Brooks’ current offices in Stone 34, the company’s global headquarters now spans two buildings, consuming roughly 250,000 square feet of commercial space.