Running

4/30/2026 |  Why Adidas Is Sprinting Ahead (Footwear News) Adidas has a lot to be happy about this week — from its major marathon victory and running growth to momentum in its soccer category.
In a conference call to discuss the company’s first quarter earnings on Wednesday, CEO Björn Gulden said the company got off to a “great start” in 2026, its final year of its four-year turnaround plan.

4/30/2026 |  Glasgow to Host 2027 European Cross Country Championships (SportsTravel) European Athletics has announced that Glasgow, Scotland, will host the 33rd SPAR European Cross Country Championships in 2027, following a successful bid process led by UK Athletics.
It will be the first time that Glasgow has hosted the Championships and 24 years after the event was last held in the UK, when Holyrood Park in Edinburgh was the venue in 2003.

4/27/2026 |  Adidas’ Record-Breaking Marathon Sneakers Hit More Than $5K on Resale Market (Footwear News)   Just one day after Adidas’ new super shoe led three runners in the London Marathon to historic highs, the sneaker is already trading for thousands on the resale market.
The $500 Adidas Adizero Adios Pro Evo 3, which was worn by the race’s men’s winner Sabastian Sawe and women’s winner Tigist Assefa, was released today via the brand’s Confirmed app but is reaching upwards of $5,500 on StockX in larger sizes, with the lowest bid going for $1,671 for a men’s size 8. The average resale asking price for the shoe on StockX is currently $2,627.   

4/27/2026 |  Adidas’ Historic London Marathon Win Gives Shares a Boost (Footwear News) Adidas shares rose Monday after getting a a high-profile boost from its new Adidas Adizero Adios Pro Evo 3 shoe.
Sunday’s three London Marathon winners, Kenya’s Sebastian Sawe in men’s and Ethiopia’s Tigist Assefa in women’s, as well as second place men’s finisher Yomif Kejelcha, each wore the new Adidas shoe. Sawe set a new record of 1:59:30, while Assefa also set a new record for women at 2:15:41. Kejelcha finished at 1:59:41.

4/21/2026 |  2026 Boston Marathon: Here’s What Shoes the Winners Wore (ESPN)   John Korir and Sharon Lokedi have both repeated as winners of the Boston Marathon.
The 2026 men’s and women’s races were led by the same two runners as 2025, with Korir obliterating the course record by more than a minute with a time of 2:01:55. Fellow Kenyan Lokedi, who set the women’s course record in 2026, did not best her own time at 2:18:51 but came in more than 30 seconds faster than the next runner.