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12/11/2025 |  Altra, Saucony and Vibram Execs on How Super Shoes Influence the Future of All Running Footwear (Footwear News) Representatives from Altra, Saucony and Vibram joined Footwear News at The Running Event in San Antonio, Texas, last week to discuss the super shoe phenomenon and how these buzzy footwear models influence the wider market.
12/9/2025 |  EXEC: Outdoor Brands Chase Run Opportunity at The Running Event (SGB UPDATE) The Running Event (TRE), held last week in San Antonio, TX, drew more outdoor brands to the Switchback section of the industry trade show this year, many of whom were seeking ways to drive growth in the run specialty channel.
According to figures published by Diversified Communications, parent company of TRE, 60 outdoor-focused exhibitors participated in Switchback, up from 45 presenters at last year’s show.
12/5/2025 |  EXEC: The Running Event Showcases Running’s Growing Momentum; Comments from the Floor (SGB UPDATE) The Running Event (TRE), held for the first time this week in San Antonio, TX, delivered a record number of exhibitors, crowded aisles, and robust booth spaces, as the running industry appears to have reached another banner year.

The show attracted 357 exhibitors across nearly 100,000 square feet, including 124 first-time brands and 60 outdoor-focused Switchback exhibitors, versus the 2024 show held in its longtime home of Austin, TX, which showcased 336 brand exhibitors in over 90,000 square feet of space, 111 first-time brands and 45 outdoor-focused Switchback exhibitors.
12/3/2025 |  The TRE Sessions: Hoka Sales Fall at Run Specialty as Nike Rebounds and Topo Surges (SGB UPDATE) The run specialty channel experienced growth this year, largely driven by higher average selling prices rather than increased unit sales and in-store traffic. The channel growth is also weaker than the broader market.
12/3/2025 |  UTMB Adds Pennsylvania Race to Global Series (SportsTravel) The UTMB World Series has added the new Rothrock by UTMB to its circuit, the series’ second event in the Eastern United States alongside Grindstone Running Festival by UTMB in Virginia. The inaugural Rothrock by UTMB is scheduled for May 16–17, 2026, near State College, Pennsylvania, bringing the UTMB World Series to Rothrock State Forest for the first time.

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