Running

3/11/2026 |  On Brand Opens Largest China Flagship in Shenzhen (SGB UPDATE) Swiss running brand On opened a new flagship store in Shenzhen, China, the region’s third-most-populous city after Shanghai and Beijing.
At roughly 8,600 square feet, the new location at Shenzhen MixC World is the company’s largest store in China and part of On’s goal to hit the 100-store mark in the country. China is now the second-largest global market for the Swiss sportswear brand after North America.

2/27/2026 |  Saucony Spotlights How Running Builds Community in New Short Film (Footwear News) Saucony has unveiled the next chapter of its “Run as One” brand platform with the launch of a new short film.
Called “The Runners,” the Wolverine Worldwide-owned brand noted that the film aims to “offer an unbroken visual journey through the people, products, and moments that define Saucony’s commitment to its growing community.”

2/18/2026 |  Skechers Aero Razor Elevates Technical Running Shoe (SGB UPDATE) Skechers continues to advance in the run category with the recent drop of the Aero Razor. Combining Skechers Hyper Burst Pro Super Critical Foam technology with a reimagined design inspired by the company’s Razor 3, launched in 2018, the Aero Razor is an ultra-lightweight daily trainer.

2/4/2026 |  Report: Run Race Participation Grows 5 Percent in 2025 (SGB UPDATE) RunSignup’s Annual RaceTrends Report found running race participation grew an average of 5 percent from 2024 to 2025, after growing 8 percent in 2024 and 11 percent in 2023.

Additionally, just 3 percent of 2024 races with over 500 participants did not take place in 2025, the lowest churn rate RunSignup has reported since it began tracking the metric in 2018.

2/3/2026 |  Nike Relaunches ACG with Focus on Outdoor Performance (SGB UPDATE) Nike is officially reintroducing its All Conditions Gear (ACG). After years of operating as a sub-brand within the company’s broader apparel and footwear offerings, ACG is once again being positioned as a dedicated brand built specifically for trail running, hiking and exploration.
Nike will support the relaunch of ACG with an expanded roster of outdoor ambassadors, new partnerships with trail races and the opening of its first ACG Base Camp in Beijing.