Running

Saucony and RIDC Hosting CommUnity Run at #TRE21 (RUNNING INSIGHT) It is called RIDC x Saucony CommUnity Run and it is being organized by Saucony and the Running Industry Diversity Coalition (RIDC) as way for people to take another step towards creating a more equitable and inclusive running industry.

New York City Marathoners Ran With RFID Chips So Spectators Could Track Their Progress (SportTechie) Spectators were able to track runners in this year’s New York City Marathon for the first time through the event’s app. Sunday’s race saw all runners — about 30,000 — run with radio frequency identification chips in their bibs so fans, friends and family could follow their route on the TCS New York City Marathon app.

Hoka To Sponsor UTMB World Series (SGB UPDATE)

Hoka, a division of Deckers Brands, has formed a multi-year partnership to become the technical footwear and apparel partner of the UTMB World Series.

Atlantic City Scores 2022 Rock ‘n’ Roll Running Event (SportsTravel)

Atlantic City, New Jersey, has been selected to host a Rock ‘n’ Roll Running Series event in 2022, which will include a half-marathon and 5K. The races will be staged along parts of the city, including the Atlantic City Boardwalk, May 14–15.

Hoka One One Inks Deal to Become Official Technical Footwear and Apparel Sponsor of UTMB (RUNNING INSIGHT) The world’s most prestigious trail event has a new headline sponsor. Hoka One One has signed an exclusive deal to become the official technical footwear and apparel sponsor of the Ultra-Trail du Mont-Blanc (UTMB), the 18-year-old event that brings some 10,000 trail runners from around the globe to Chamonix, France, to compete in one of seven races.