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ONE breaks down its success on Wave and recent deals (Cynopsis Sports) ONE Championship roots continue to grow with the global promotion not only scoring a new exclusive global partnership with Theta Network, a blockchain platform, to launch ONE’s first-ever NFT, but the company is also notching serious numbers through its partner, The company reports that on the platform, ONE reached an average monthly viewership of 85 million, scoring an average of 1.75 million views per post, with total programming to date on their platforms reaching over 750 million views. Over 50% of ONE Championship viewership across the network has been stateside with data spanning Sept. 2020 – May 2021.

UFC drinks to Monster Energy partnership extension (SportsPro Insider)

Multi-year renewal sees energy drinks brand also become MMA promotion’s official water.

PFL Founder Donn Davis: ‘There Are 550 Million MMA Fans Around the World, the Most Underserved Fan Base’ (SportTechie) When the Professional Fighters League postseason begins on Friday, one of the most recognizable competitors in all of MMA—lightweight Anthony Pettis—will be missing from the fight card. After an 0-2 start to his PFL career, Pettis didn’t qualify. That’s one high-profile example of what makes the PFL unique, compared to other circuits in the sport: there’s a season and a playoffs that determine bouts, not a promoter.

Combate Global struck a new deal with CBS Sports (Cynopsis Sports) Combate Global has a new US English-language home, locking in an agreement with Paramount+ and CBS Sports for its MMA action. CBS Sports’ live coverage of Combate Global debuts on CBS Sports Network on June 25, with action continuing on Paramount+ exclusively from July 9 through the remainder of the 2021 Combate Global schedule. Paramount+ will now offer 30 live events annually in 2022 and 2023. In addition, CBS Sports Network will complement Combate coverage with a weekly one-hour recap show with highlights of that week’s card.

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