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3/11/2024 |  WWE Mats for Sale: UFC-Inspired Deal Puts Prime Drink Ads Center Stage (Front Office Sports)

The WWE revealed on Friday night a logo for Prime Hydration, the sports drink founded by YouTube star and frequent WWE collaborator Logan Paul, as its first sponsor to appear on its wrestling mats. A WWE spokesperson told The Wall Street Journalthat the logo would appear at future tentpole WWE events, including WrestleMania and Money in the Bank, and that executives are also shopping around sponsorship deals for other places on the mat. 

The agreement with Prime Hydration is for two years at an eight-figure cost, which WWE says marks the largest sponsorship in the organization’s history. It’s also the latest move the WWE has taken from the playbook of UFC since partnering with that outfit last fall to form the TKO Group. Prime became the official drink of UFC in January 2023, and the fighting league has long plastered sponsor logos all over its Octagon. 

According to company earnings reports, UFC brought in $48.3 million in sponsorship revenue during the 2023 fourth quarter, compared to just $15.4 million by WWE in the same time period. That’s despite WWE outearning UFC by $44 million in media rights deals and content sales. 

The new mat sponsorships aligns with a growing ad trend as sports executives push where they can sell sponsorship space. In 2017 the NBA added on-jersey sponsors in the form of a patch, and MLB followed in ’23. In the NFL, sponsor patches are commonplace on practice jerseys, and UFC fighters have had logos on their shorts for years.

2/2/2024 |  Meta warns investors that Mark Zuckerberg's love of extreme sports could kill him (Business Insider)
  • Meta CEO Mark Zuckerberg loves extreme sports and other high-risk activities. 
  • Last year he got hurt while training in mixed martial arts.
  • Now Meta is warning investors that Zuckerberg's risk tolerance could be a problem for the company.
12/12/2023 |  Sky Sports to show One Championship martial arts events in Britain and Ireland (Associated Press (AP)) SINGAPORE (AP) — One Championship announced a partnership with Sky Sports on Tuesday to carry the Asia-centered martial arts promotion on Sky’s broadcast and digital platforms in Britain and Ireland.
The first event under the agreement is One Fight Night 18, which will be held Jan. 13 in Bangkok and headlined by a bout between flyweight kickboxing world champion Superlek Kiatmuu9 and Elias Mahmoudi.
12/4/2023 |  EXEC: UK Retail Foot Traffic Rebounds in November (SGB UPDATE) After suggesting that the UK retail market was hampered by stalled consumer spending in October, the British Retail Consortium (BRC) reportedly saw a recovery in foot traffic (footfall) in November, with total UK foot traffic down 0.7 percent year-over-year (Y0Y) for the four-week period ended November 25, a clear improvement from 5.7 percent decline posted in October.
10/11/2023 |  Saudi Sports Profile Grows Further With First-Ever UFC Event (Front Office Sports)
  • MMA property set to bring event to country in March
  • Newly finalized deal adds to efforts in other sports such as soccer, golf, and boxing
Saudi Arabia’s closely watched and hotly debated sports profile will grow even bigger next year when UFC brings an event to the country.

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