If you are looking for some content specifically focused on how SBRnet is used in the classroom, check out these classroom presentations that are focused on using data for a variety of applications and case studies like sponsorship, team valuations, sports participation and related categories. If you want to set up a classroom session reach out to Mark or Neil at firstname.lastname@example.org
Instructors: Neil Schwartz, Mark Sullivan
On April 7th 2022, Mark and Neil were invited to discuss their 2022 Sports Fan Study findings on a webinar hosted by the Thomas Yoseloff Business Center.
At the New York Public Library. The webinar looked at many of the unique and important data points that are being formed as sports fans return to live sporting events. The webinar started out talking about the process of using data like what is available on the Sports Market Analytics platform. In addition, the webinar took an in-depth look at what’s going on with sports fans, the evolving world of Sports Gambling, Women’s Sports and then turned its view to New York’s 2 Major League Baseball Teams.
Instructor: Brian Hall, Adjunct Professor
Recent breakthroughs in data, statistics and machine learning are changing how industries create and act on marketing research and analytics. Through an emphasis on understanding the concepts underlying marketing research and analytics, this course seeks to demystify these important techniques. Topics include:
Neil from SBRnet was invited into class to help evaluate the data plans for each student and make recommendations on how they could use the data on the Sports Market Analytics site to develop a more targeted and strategic plan. Each student selected a specific use case for data and analytics and then presented the plan in class.
SBRnet President and resident data junkie was invited to speak in the Sports Analytics Class at Wilmington University. The class is taught by Janice Wardle, Ph.D, Assistant Professor and Chair of the Sports Management Program at WU. The class suggested a specific topic focused on helping the Philadelphia Phillies sell more season ticket packages. As a coincidence, Neil is a native Philly boy and has a deep seeded interest in using various sources of data like Sports Market Analytics to help present a basic marketing plan focused on that objective.
Neil Schwartz and Mark Sullivan were invited to speak to the Sales and Revenue Generation in Sport class at Texas A&M University taught by Dr. Natasha Brison. The presentation focused on how to utilize SBRnet's database to conduct research related to developing sponsorship proposals.
On November 4th 2021, Mark and Neil were invited to present to the SMG 4100: Strategic Management in Sports Organizations, class. The objective is to learn and apply strategic management assessment, planning, implementation, and evaluation applied to sport and fitness organizations.
Mark Sullivan and Neil Schwartz participated in Professor Lisa Delpy Naiotti’s class that focused on using data as an integral part of their research and strategic thinking. We focused our attention om looking at various research methodologies. We used the recently released Sports Fandom in. Post Pandemic World as the focus for the presentation.
Neil Schwartz and Mark Sullivan spent some time with the Sport in Society Class taught by Professor Scott Huckaby. The presentation utilized data from SBRnet’s 2021 Sports Fandom proprietary research focused on the changing nature of Sports Fandom focused on a variety of subjects including: Sports Gambling, Fantasy Sports, Streaming Media, Gaming and Social Media Engagement.
Mark Sullivan and Neil Schwartz were invited to speak in the Sports Business Class at Linfield University taught by Dr. Natalie Welch. The presentation took a bit of a deep dive into looking at Sports Fandom in a Post Pandemic environment and how things have been changed across the board thanks to Covid 19.
SBRnet President, Neil Schwartz was invited to speak to the Sport Marketing Class taught by Dr. Jonathan Casper, Associate Professor at North Carolina State University. During the class, Neil discussed a variety of subjects that were focused on the process of using data and research as part of the market planning and strategic process.
On Tuesday, September 28th, Mark and Neil were asked to teach a series of classes at the Syracuse University Falk College of Sport & Human Dynamics. Classes focused on hunting down, using data and then telling a story for various applications focused on Sports Data Analytics.