Motor Sports

Mercedes F1 targets net zero by 2030 (SportsPro Insider) The Mercedes Formula One team have exceeded their ambition to cut CO2 emissions by 50 per cent over the last year and say they are on track to achieve verified net zero by 2030.
The target is to have a 100 per cent reduction in scope one and two emissions, as well as a 50 per cent in scope three by 2026. Then the target shifts to a 75 per cent reduction in scope three emissions and a final 25 per cent carbon removal by 2030.

F1 sees Q2 revenue increase by almost 50% (SportsPro Insider) Formula One’s Q2 revenue has increased by 49 per cent compared to last year’s figures, series owner Liberty Media has revealed.
The increase to US$744 million is largely attributed to 2021 being impacted by the pandemic and, therefore, attendances were limited. That uplift saw Formula One turn a profit of US$65 million, up from a loss US$36 million in the same period last year.
This year has seen record attendances in both the grandstand and its VIP offering, the Paddock Club. The latter was unable to run at all at this point of the last Formula One season.

Kyle Busch's 'sugar daddy' is leaving, and his NASCAR future is unsettled (USA TODAY) The president of M&M’s parent company Mars Wrigley, Anton Vincent, talked about the company evolving, becoming “consumer obsessed,” and the need to focus on “consumer interest and other passion points.”
“There’s a bit of a shift in our sports marketing strategy,” Vincent told Forbes.com earlier this year. “Our consumer base is very distributive.”

At North Wilkesboro Speedway, an unlikely revival brings racing back to a beloved track (Athletic, The) NORTH WILKESBORO, N.C. — On the four-mile drive from U.S. Highway 421 down Speedway Road, past older homes and farmhouses that had been stationed along this two-lane road for generations, is when Ryan Preece began to understand the allure and mystique that North Wilkesboro Speedway holds over race fans. As he made a left turn to drive into the venerable track that first opened in 1947, he came to recognize why this one was different from all the others.

Ferrari Rides Formula 1 Success To Record Sales (Morning Consult Sports)

Formula 1 is Ferrari’s strongest marketing channel by far, and the Italian sports car manufacturer appears to be benefitting financially from a return atop the F1 grid.

The 75-year-old sports car manufacturer based in Maranello, Italy, reported second-quarter earnings this week, handily beating analyst expectations and raising full-year 2022 guidance along the way.