Hunting/Shooting

3/23/2026 |  Smith & Wesson Brands Names Ten Key Retailers as 2025 Ambassador Dealers (SGB UPDATE) Smith & Wesson Brands, Inc. has named ten nationwide retailers as Ambassador Dealers for “exemplary performance” in 2025. The company’s dealer program “honors retailers who are dedicated advocates for the Smith & Wesson brand and who consistently contribute to the success of its product offerings.”

3/20/2026 |  Beretta Holding Takes Sturm, Ruger Board Fight to Ruger Shareholders (SGB UPDATE) In one of the most contentious proxy fights in the active lifestyle market, Beretta Holding S.A., the  largest shareholder of Sturm, Ruger & Company, Inc., with 9.95 percent ownership of the company’s outstanding common stock, has opened a new front in its battle to exert control over the Ruger Board by sending a letter to Ruger shareholders detailing the urgent need for Board change at the company “in order to restore value for all shareholders.”

3/2/2026 |  EXEC: Zeiss Optics to Spin Off Hunting & Nature Business to New Independent Company (SGB UPDATE) Zeiss, the German-based maker of optics and optoelectronics, and Palero, a German investment company, signed an agreement to spin off Zeiss’ Hunting & Nature business into a new, independent company. Palero will be the sole owner of the Zeiss Hunting & Nature operation, and Zeiss will license its brand to the new company.

2/24/2026 |  EXEC: Tisas Arms Begins U.S. Operations in Georgia (SGB UPDATE) Firearms manufacturer Tisas Arms, headquartered in Trabzon, Turkey, which operates its main manufacturing facility from this location and Tisas USA, which handles U.S. distribution, located in Knoxville, TN, has opened a new operational base in Buford, GA, following 20 years of importer partnerships.

2/24/2026 |  GunBroker.com Parent Settles Lawsuit with Digital Cash Processing (SGB UPDATE) Outdoor Holding Company (OHC) , the owner of GunBroker.com, an online marketplace for firearms, hunting and related products, has entered into a settlement agreement with Innovative Computer Professionals, Inc., d/b/a Digital Cash Processing (DCP), reportedly resolving the previously disclosed litigation pending in the U.S. District Court for the District of Minnesota.