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Hunting/Shooting

Market Research

Participation

Hunting (Bow) Hunting (Handgun) Hunting (Rifle) Hunting (Shotgun) Shooting (Sport Clays) Shooting (Trap/Skeet) Target Shooting (Handgun) Target Shooting (Rifle)

Consumer Expenditures

Air/CE2 Pistol/Rifles Archery Arrows Archery Bows Binoculars Handguns Hunting Boots Paintball Guns/Packages Rifles Shotguns Total Archery Market Total Firearms Market

Imports

Binoculars Knives Rifles Shotguns Telescopic Sights Total Archery Market Total Firearms Market

Participation Info

Core Participation

Casual Participation

Female Participation

Male Participation

Related News

8/10/2026 |  EXEC: Czechoslovak Group’s CSG Ammo+ Segment’s Sales Slide 12 Percent in Half (SGB UPDATE) Czechoslovak Group (CSG) reported sales in its CSG Ammo+ segment, which includes the former Vista Outdoor Kinetic Group segment, slid 11.5 percent in the half, to €631 million ($723 million) from €713 million a year ago. Still, CSG said the segment’s performance improved sequentially versus the first quarter.
7/31/2026 |  Winchester Ammo’s Q2 Sales and Profits Grow Double Digits, Boosted by Higher Pricing (SGB UPDATE) Sales at Olin Corporation’s Winchester Ammunition segment increased 11.8 percent in the second quarter, to $500.3 million, compared to $447.6 million in the 2025 second quarter. The increase was said to be primarily due to higher commercial ammunition sales and higher military project revenue.
7/2/2026 |  Heritage Outdoor Group Acquires Badlands (SGB UPDATE) Heritage Outdoor Group, the owner of PSE Archery, Kryptek and Protekt, has acquired Badlands, the hunting backpack, gear, and apparel brand, from W. C. Bradley Co. Terms of the transaction were not disclosed.
6/25/2026 |  CAA USA Assets Acquired by Plastimold Products (SGB UPDATE) The assets of conversion kit brand CAA USA have been acquired by Plastimold Products, which is owned by brothers Joe Parisi and Anthony Parisi. This strategic move reportedly brings CAA USA, Plastimold Products, and Meta Tactical together as one unified entity.
6/23/2026 |  Outdoor Holding Co. Shrinks Loss in Fiscal Q4, Sales Expand 10 Percent (SGB UPDATE) Outdoor Holding Company, the owner of Atlanta-based GunBroker.com, significantly reduced its loss from continuing operations in the fiscal fourth quarter ended March 31 as sales grew 10.1 percent.
Fourth Quarter Fiscal 2026 vs. Fourth Quarter Fiscal 2025
  • Revenue increased 10.1 percent to $13.9 million from $12.6 million
  • Gross profit rose to $12.2 million from $11.0 million
  • Gross profit margin increased slightly to 87.6 percent from 87.5 percent
  • Operating expenses decreased to $15.1 million from $38.0 million

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