Hunting/Shooting

1/17/2025 |  Sticky Holsters Expands Representation with SLA Outdoors (SGB UPDATE) Sticky Holsters, the U.S. manufacturer of concealment holsters and outdoor products, announced a new partnership with SLA Outdoors to provide sales representation across the Midwest and MINK states (Missouri, Iowa, Nebraska, and Kansas).
Sticky Holsters aims to strengthen its presence and customer service in these regions, leveraging SLA Outdoors’ industry expertise.

1/16/2025 |  Traditions Performance Firearms Taps Indie Sales Agency for Western U.S. (SGB UPDATE) Traditions Performance Firearms has hired the Morton & Associates sales representative agency, effective January 1., 2025
“Founded in 1968, Morton & Associates brings over 50 years of experience and a well-established presence in the outdoor market,” the company said in a media release. “Morton and Associates will represent Traditions in the western states to key retailers, distributors, and buyers while also working to expand Traditions business in this part of the country.”

1/16/2025 |  Fiocchi Ammunition Adds Murski-Breeding Sales as Newest Rep Group (SGB UPDATE)

Fiocchi Ammunition has tapped Murski-Breeding Sales (MBS) as the newest rep group for Fiocchi and Baschieri & Pellagri products. The company said this strategic collaboration “reflects Fiocchi’s commitment to enhancing its market presence and delivering superior service to retailers and consumers nationwide.”

1/13/2025 |  Sierra Bullets, Barnes Bullets Partner with New Rep Agency (SGB UPDATE) Sierra Bullets and Barnes Bullets announced a new strategic partnership with H&G Outdoors, a family-owned sales rep agency in the outdoor sporting goods and shooting sports industries. Founded in 1978, H&G Outdoors has decades of experience and a well-established presence in the outdoor market.

1/8/2025 |  Sitka Gear Opens Eighth U.S. Storefront (SGB UPDATE) Sitka Gear has opened a new brand store in Columbus, OH, carrying its technical hunting and outdoor apparel gear. The company will host a grand opening on January 11.
The 3,430-square-foot space joins the brand’s flagship store in Bozeman, MT, and the recently opened Sitka Gear stores in Dallas, TX; Atlanta, GA; two locations in the Minneapolis, MN metro area; Charlotte, NC; and Chicago, IL.