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Wednesday, September 22, 2021
The Advocates for Minor Leaguers is investigating allegations by players in the Philadelphia Phillies organization they were reprimanded for wearing solidarity wristbands in their final minor-league game in support of increased pay and improved living conditions.
Ororo Heated Apparel, based in Las Vegas, announced a new sponsorship with the Green Bay Packers, becoming the team’s first official heated apparel partner.
Major League Soccer (MLS) and Liga MX, Mexico’s top domestic soccer league, have announced plans for a revamped Leagues Cup competition from 2023.
Golf’s European Tour has appointed experiential services agency Legends to oversee its omnichannel retail programme.
In my 30-year journey navigating the sometimes turbulent but always exhilarating high seas of the global sports industry, a great chunk of that time from 2005 to 2017 was spent charting and delivering the sponsorship strategy for one of the world’s biggest companies.
Fantasy soccer NFT company Sorare has raised a $680 million Series B funding round that values the Paris-based startup at $4.3 billion. With the new funding, Sorare will pursue partnerships with the Top-20 global soccer leagues, expand its NFT-based fantasy platform into other sports and open its first U.S. office in New York.
The Los Angeles Dodgers have begun using WaitTime, an artificial intelligence software company, to better understand crowd dynamics and concourse congestion. Of particular interest is the flow of fans, as well as the attraction of new ballpark features after the franchise completed a significant renovation of Dodger Stadium in June—particularly of the centerfield plaza that architect Janet Marie Smith calls the “front door” of the ballpark.
Dapper Labs, the creators of NBA Top Shot, announced a $250 million fundraising round as well as a partnership with La Liga to launch a new NFT marketplace for the Spanish soccer league.
Camping World said its Good Sam services segment has formed an agreement with Major League Baseball to be the presenting partner for the 2021 American League Division Series (ALDS) and the 2021 National League Division Series (NLDS).
Tuesday, September 21, 2021
Sorare, a French fantasy soccer platform whose "cards" are non-fungible tokens registered on the Ethereum blockchain, raised $680 million in Series B funding at a $4.3 billion valuation led by SoftBank Vision Fund 2.
Running shoes and beer – two of this editor’s favorite things. And Brooks Running has brought them together in its unique and appropriately named Run Hoppy collection in collaboration with Oregon's Deschutes Brewery.
Propelled by Olympic momentum, cross-country energy and the swelling return of races, the nation’s run specialty shops rushed into fall with an upbeat, pragmatic pace.
The Women’s National Basketball Association (WNBA) announced that Dick’s Sporting Goods has been named an official marketing partner of the league beginning in 2021. Through this new multiyear agreement, Dick’s Sporting Goods will become the official sporting goods retail partner of the WNBA.
X-Golf America has signed its 75th franchise agreement in the Williamsburg neighborhood of Brooklyn, NY, surpassing the entertainment golf simulator’s goal of hitting 50 locations by the end of 2021.
At 37, the Orlando Pride defender has been capped 108 times by the USA, collecting two Fifa Women’s World Cup winner’s medals along the way. She has watched the sport flourish on the international stage, where those American victories have come amid growing competition and an ever more vibrant community and commercial environment. She has also played through the launch of the National Women’s Soccer League (NWSL), the US domestic competition that has not only gone from strength to strength but been joined by other leagues in major markets.
The National Hockey League’s (NHL) Philadelphia Flyers have named SeatGeek as the official ticket exchange for the franchise and the Wells Fargo Center.