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Peyton, Eli Manning Monday Night Football broadcast doubles viewership in Week 2 (USA TODAY) In one week, Peyton and Eli Manning's accompanying Monday Night Football telecast on ESPN2 more than doubled in viewership. 

Wednesday, September 22, 2021

'It’s just not right:' Advocacy group says Phillies minor leaguers reprimanded for speaking out (USA TODAY)

The Advocates for Minor Leaguers is investigating allegations by players in the Philadelphia Phillies organization they were reprimanded for wearing solidarity wristbands in their final minor-league game in support of increased pay and improved living conditions.

Wednesday, September 22, 2021

Conor McGregor recreated his much-mocked football throw with an equally terrible first pitch (USA TODAY) Conor McGregor has been showing up at U.S. sporting events the past few days. He was at Sunday's Chargers-Cowboys game. And on Tuesday, the Cubs decided to welcome the UFC star to Wrigley Field to throw out the ceremonial first pitch.

Wednesday, September 22, 2021

Ororo Becomes Official Heated Apparel Of The Green Bay Packers (SGB UPDATE)

Ororo Heated Apparel, based in Las Vegas, announced a new sponsorship with the Green Bay Packers, becoming the team’s first official heated apparel partner.

Wednesday, September 22, 2021

MLS and Liga MX announce revamped Leagues Cup format (SportsPro Insider)

Major League Soccer (MLS) and Liga MX, Mexico’s top domestic soccer league, have announced plans for a revamped Leagues Cup competition from 2023.

Wednesday, September 22, 2021

Wolves team up with Warner Music’s ADA for new record label (SportsPro Insider) The West Midlands side have partnered with music distribution company Alternative Distribution Alliance (ADA), which is owned by Warner Music, for the initiative.
The label, which will be called Wolves Records, will initially focus on developing artists local to the Midlands, before expanding into international territories.

Wednesday, September 22, 2021

European Tour taps Legends to manage merchandise operations (SportsPro Insider)

Golf’s European Tour has appointed experiential services agency Legends to oversee its omnichannel retail programme.

Wednesday, September 22, 2021

Emma Raducanu becomes Tiffany’s brand ambassador (SportsPro Insider) British tennis star Emma Raducanu has become a brand ambassador of US luxury jewellery brand Tiffany & Co.
Raducanu made history earlier this month by becoming the first qualifier to ever win the US Open, as well as the first female British Grand Slam winner in 44 years.
The US jewellery company already has existing partnerships with Beyonce, Jay Z, Tracee Ellis Ross and Anya Taylor-Joy.

Wednesday, September 22, 2021

WNBA names Dick’s Sporting Goods as retail partner (SportsPro Insider) US-based Dick’s Sporting Goods has become the official sporting goods retail partner of the Women’s National Basketball Association (WNBA) in a new multi-year deal starting from the league’s 2021 playoffs.

Wednesday, September 22, 2021

Giles Morgan | Sponsorship is about to enter a new golden age… here’s why (SportsPro Insider)

In my 30-year journey navigating the sometimes turbulent but always exhilarating high seas of the global sports industry, a great chunk of that time from 2005 to 2017 was spent charting and delivering the sponsorship strategy for one of the world’s biggest companies.

Wednesday, September 22, 2021

Sorare Raises $680 Million to Expand Fantasy Sports NFTs (SportTechie)

Fantasy soccer NFT company Sorare has raised a $680 million Series B funding round that values the Paris-based startup at $4.3 billion. With the new funding, Sorare will pursue partnerships with the Top-20 global soccer leagues, expand its NFT-based fantasy platform into other sports and open its first U.S. office in New York. 

Wednesday, September 22, 2021

Dodgers Install WaitTime Computer Vision to Monitor Fan Movement (SportTechie)

The Los Angeles Dodgers have begun using WaitTime, an artificial intelligence software company, to better understand crowd dynamics and concourse congestion. Of particular interest is the flow of fans, as well as the attraction of new ballpark features after the franchise completed a significant renovation of Dodger Stadium in June—particularly of the centerfield plaza that architect Janet Marie Smith calls the “front door” of the ballpark.

Wednesday, September 22, 2021

Dapper Labs Raises $250 Million, Strikes NFT Partnership With Spain’s LaLigaThe (SportTechie)

Dapper Labs, the creators of NBA Top Shot, announced a $250 million fundraising round as well as a partnership with La Liga to launch a new NFT marketplace for the Spanish soccer league.

Wednesday, September 22, 2021

Underwater Smart Goggles, Designed by Finis, Mean My Swimming Career Isn't Fini (SportTechie) On my good days, I am a decidedly mediocre swimmer: adequate speed, no endurance. I just can’t pace myself. In high school P.E. class, we went into the diving pool and were told to tuck ourselves into a ball, hold our breath for 10 seconds and see how close to the surface we stayed.

Wednesday, September 22, 2021

Camping World Partners With Major League Baseball (SGB UPDATE)

Camping World said its Good Sam services segment has formed an agreement with Major League Baseball to be the presenting partner for the 2021 American League Division Series (ALDS) and the 2021 National League Division Series (NLDS).

Wednesday, September 22, 2021

Florida Panthers Searchomg for New Arena Naming Rights Partner (SportsTravel) The Florida Panthers will be playing the 2021–2022 NHL season in its usual arena but with a new name attached to it.
The Arena Operating Company, a subsidiary of Sunrise Sports & Entertainment which owns the team, has started a search for a new arena naming rights partner. In the interim, the arena will be called FLA Live Arena.

Tuesday, September 21, 2021

Latinos Run Teams With Fleet Feet and On to Celebrate Hispanic Heritage Month (RUNNING INSIGHT) To celebrate Hispanic Heritage Month this year, Latinos Run is teaming up with Fleet Feet and On to offer a hybrid 5K with virtual and in-person fun run options from September 15­–October 17 as part of its annual Hispanic Heritage Month 5K Run.

Tuesday, September 21, 2021

French fantasy soccer platform Sorare raises $680 million (AXIOS Sports)

Sorare, a French fantasy soccer platform whose "cards" are non-fungible tokens registered on the Ethereum blockchain, raised $680 million in Series B funding at a $4.3 billion valuation led by SoftBank Vision Fund 2.

Tuesday, September 21, 2021

Brooks Turns ‘Run Happy’ Into ‘Run Hoppy’ With Brewery Partnership (RUNNING INSIGHT)

Running shoes and beer – two of this editor’s favorite things. And Brooks Running has brought them together in its unique and appropriately named Run Hoppy collection in collaboration with Oregon's Deschutes Brewery.     

Tuesday, September 21, 2021

The Running Spirit (RUNNING INSIGHT)

Propelled by Olympic momentum, cross-country energy and the swelling return of races, the nation’s run specialty shops rushed into fall with an upbeat, pragmatic pace.

Tuesday, September 21, 2021

Dick’s SG Becomes Official Sporting Goods Retail Partner Of The WNBA (SGB UPDATE)

The Women’s National Basketball Association (WNBA) announced that Dick’s Sporting Goods has been named an official marketing partner of the league beginning in 2021. Through this new multiyear agreement, Dick’s Sporting Goods will become the official sporting goods retail partner of the WNBA.

Tuesday, September 21, 2021

X-Golf America Boasts 75th Store Signing (SGB UPDATE)

X-Golf America has signed its 75th franchise agreement in the Williamsburg neighborhood of Brooklyn, NY, surpassing the entertainment golf simulator’s goal of hitting 50 locations by the end of 2021.

Tuesday, September 21, 2021

‘If you live your life authentically, people are more attracted to that’: Ali Krieger on a public life in women’s soccer (SportsPro Insider)

At 37, the Orlando Pride defender has been capped 108 times by the USA, collecting two Fifa Women’s World Cup winner’s medals along the way. She has watched the sport flourish on the international stage, where those American victories have come amid growing competition and an ever more vibrant community and commercial environment. She has also played through the launch of the National Women’s Soccer League (NWSL), the US domestic competition that has not only gone from strength to strength but been joined by other leagues in major markets.

Tuesday, September 21, 2021

Opinion | Why Fifa’s cynical World Cup plan smacks of self-interest (SportsPro Insider) While Fifa has been aggressive with its public relations and media push for the changes, various stakeholders in the sport have come out publicly against the idea. As a fan and a club owner, I believe the proposal to hold the World Cup every two years is a cynical, financially driven ploy by Fifa, with little benefit to the growth of international soccer or the sport as a whole.

Tuesday, September 21, 2021

Philadelphia Flyers hand SeatGeek first NHL ticket partnership (SportsPro Insider)

The National Hockey League’s (NHL) Philadelphia Flyers have named SeatGeek as the official ticket exchange for the franchise and the Wells Fargo Center.

Tuesday, September 21, 2021

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