Softball

3/26/2025 |  AUSL kicks off a historic softball marketing campaign as ESPN expands its reach (Gist Sports, The) Yesterday, the Athletes Unlimited Softball League (AUSL) officially debuted its "This is Legendary" campaign ad, which the league describes as the largest marketing initiative for pro softball in the U.S. The star-studded spot will air across ESPN networks to promote the new league, which tips off June 7th.

3/19/2025 |  Boise State Considering Blue Synthetic Turf for Softball Venue (Athletic Business) First installed in 1986, blue synthetic turf at Albertsons Stadium has become as much a symbol of Boise State University football as the Bronco logo.
Now, blue turf is under consideration as the school looks to update its softball field at Dona Larsen Park.

1/9/2025 |  Kansas City to Host Major Softball Event in June (SportsTravel) Kansas City will host a professional softball series in June featuring the Florida Vibe, New York Rise and Kansas City Diamonds to run concurrently with the Top Gun Invitational, a softball tournament that brings over 300 teams to Kansas City.
The series will take place June 11–13 with six games in a round-robin tournament. The event will include a home run derby, player opportunities like autograph and photo sessions and clinics hosted by the professional teams.

10/21/2024 |  Columbus, Ohio, to Host Gay Softball World Series in 2026 (SportsTravel) Columbus, Ohio, will host International Pride Softball’s Gay Softball World Series, the largest annual LGBTQ+ single-sport athletic competition in the world, from August 30 to September 5, 2026.
More than 230 teams and 5,000 athletes are expected to attend the event. This is the fourth time Columbus will host the GSWS and first time since 2021, which resulted in $7.4 million in direct visitor spending.

8/23/2024 |  College softball’s popularity proves integral to pro league’s success (Gist Sports, The) The fifth season of AU Pro Softball will reach its electrifying end on Sunday, when one of the country’s 60 best players will top the leaderboard to become the 2024 champion. From expansion to big-time investors, the league’s success reflects softball’s growth into mainstream sports culture — and much of that stems from the college game’s skyrocketing popularity.