Basketball

Big3 and Microsoft extend tech partnership to provide data analytics (SportsPro Insider) The Ice Cube-backed Big3 will use data analytics to help teams assess player performance and enhance the 3×3 basketball league’s media operations as part of an extended partnership with tech giant Microsoft.

The NBA Needs To Overhaul Its All-NBA Voting System (Forbes SportsMoney) For the second straight season, Philadelphia 76ers center Joel Embiid finished as the runner-up in the NBA’s Most Valuable Player race behind Denver Nuggets center Nikola Jokic. And for the second straight season, Embiid was left off the All-NBA first team entirely.

NBA must fix its regular season schedule to improve quality of playoffs | Opinion (USA TODAY) Before the NBA spends too much time plotting its next money grab with an in-season tournament, would it be too much to ask for commissioner Adam Silver to spend a little bit of time fixing the playoffs?

There Is No Clear Winner Of The James Harden-Ben Simmons Trade … Yet (Forbes SportsMoney) When the Philadelphia 76ers and Brooklyn Nets pulled off a blockbuster deal involving James Harden and Ben Simmons at the February trade deadline, Sixers team president Daryl Morey said it was a "win-win trade" that should have made the rest of the Eastern Conference "nervous."

Michigan State Freshman Jaxon Kohler Signs With Marketing Agency For NIL Deals (Forbes SportsMoney) Michigan State University basketball signee Jaxon Kohler has signed a Name, Image and Likeness deal with Detroit-based Helium Sports & Entertainment Marketing Inc.