Exercise/Fitness

8/26/2026 |  Amazon Forms Global Partnership with Hyrox Fitness Series (SGB UPDATE) Amazon is reporting that it signed an agreement to become an “official partner” for the Hyrox fitness competition series, which includes dedicated Hyrox storefronts, curated Amazon Music playlists and on-site activations for participating athletes. Amazon also reports it is the title partner for the Hyrox London event in December. 

8/26/2026 |  Report: Smart Ring Maker Oura Seeks to Raise $3B via IPO (SGB UPDATE) Oura Health Oy, a Finnish maker of smart rings that track health, fitness and sleep, is seeking to raise up to $3 billion in a U.S. initial public offering (IPO) that could come as early as September, according to Bloomberg.

8/24/2026 |  EXEC: Tecnica Group Founders to Raise Stake to 69.09 Percent (SGB UPDATE) The Zanatta family, founders of Italian outdoor footwear and ski equipment maker Tecnica Group, has agreed to buy back a 9.09 percent stake in the company from Italmobiliare for approximately €50 million ($58 mm).
The transaction is subject to the finalization of a financing agreement between Prime Holding S.p.A., the holding company controlling Tecnica Group and owned by the Zanatta family, and a pool of banks, which have already provided a binding commitment to the purchaser.

8/18/2026 |  Interactive Strength Sees Acquisitions Starting to Deliver Top- and Bottom-Line Benefits (SGB UPDATE) Interactive Strength Inc. (TRNR), owner of the Wattbike, Ergatta, Clmbr and ForMe connected fitness brands and pending acquirer of Stepr, is reporting that second quarter revenue amounted to $6.6 million, a 445 percent increase compared to the second quarter of 2025, with much of that year-over-year (y/y) growth coming from the first full quarter of consolidation for Ergatta.

8/12/2026 |  EXEC: Anytime France Acquires Interval Sport Fitness Group (SGB UPDATE) Purpose Brands announced that the master franchisee of Anytime Fitness in France has acquired France’s Interval Sport Fitness Group and will convert ten Interval Sport locations into Anytime Fitness clubs. The master franchisee, Anytime France, SAS, currently operates three clubs across the country, including in the Île-de-France (Paris), Auvergne-Rhône-Alpes, and Provence-Alpes-Côte d’Azur regions.