Exercise/Fitness

10/7/2025 |  Garmin runs into legal trouble with Strava (Insider Sport) Fitness tracker and social platform Strava has filed a lawsuit against tech company Garmin alleging infringement of patents covering its segments and heatmap features.
Filed on September 30, the complaint claims Garmin copied Strava’s proprietary technology without authorisation and breached a cooperation agreement signed nearly a decade ago.

10/6/2025 |  Garmin Hit by Lawsuits from Strava and Suunto (SGB UPDATE) Garmin, headquartered in Olathe, KS, is facing separate lawsuits from fitness app Strava and Finnish smartwatch company Suunto over patent infringement.
Strava filed a lawsuit in the U.S. District Court for the District of Colorado, alleging that Garmin violated the terms of a 2015 agreement by infringing on Strava patents for segments, or route sections where athletes can compare performance times, and heatmaps that show popular areas for activity.

10/3/2025 |  Gymshark to Open First U.S. Location (SGB UPDATE) UK-based Gymshark will open its first permanent U.S. location on October 11 at Roosevelt Field shopping center in Garden City, N.Y. It comes ahead of Gymshark’s flagship opening on Bond Street in the NoHo area of Manhattan later this year.

10/1/2025 |  Puma Extends Partnership with Hyrox Series to 2030 (SGB UPDATE) Puma both renewed and extended its partnership with Hyrox, the World Series of Fitness Racing, until 2030. As part of the agreement, Puma will provide official sportswear for the race series, including shoes with Nitro technology, be the exclusive title partner for the Hyrox World Championships and signed three additional elite Hyrox athletes as global brand ambassadors.

10/1/2025 |  Peloton Introduces Commercial Equipment Line (SGB UPDATE)

Peloton launched its Pro Series line of commercial equipment, which includes the Tread+ Pro, the company’s first commercial treadmill. The new lineup is designed for commercial fitness operators to provide an all-in-one workout experience within a compact footprint.

The lineup is the first offering from Peloton’s recently formed Commercial Business Unit, which combines Peloton’s hardware, software, coaching, and community “with the extensive reach and support of Precor, one of the largest global commercial fitness equipment providers,” the company said in a media release.