Exercise/Fitness

10/23/2025 |  Crunch Fitness Franchisee Secures $350M Investment to Fund Expansion (SGB UPDATE) CR Fitness Holdings has secured a $350 million investment from Sixth Street, with continued partnership from North Castle Partners. The investment will help fuel the company’s U.S. expansion, with plans to open over 100 new Crunch Fitness gyms over the next five years.
North Castle Partners, which led a majority investment in 2019 and recapitalized the business in 2022, remains the company’s largest shareholder and will continue to work with CR Fitness Holdings and Sixth Street.

10/22/2025 |  EoS Fitness Opens Six Gyms in Third Quarter (SGB UPDATE) EoS Fitness has reported opening five new gyms in Texas and one in Florida during the third quarter. The HVLP (high value/low price) operator also announced that it signed 8 new leases and reinvested over $4 million in existing gyms during the same time period.

10/21/2025 |  WeSports Becomes Nordics Distribution Partner for Nike Strength Product (SGB UPDATE)

WeSports Group secured an exclusive partnership to distribute Nike Strength, the brand’s fitness equipment and apparel range, in the Nordic region.

“We are proud to bring Nike Strength to the Nordic market. This exclusive partnership is a strong recognition of WeSports’ position in the region, and it allows us to offer world-class training solutions to both commercial gyms and fitness enthusiasts,” said Ted Sporre, CEO of WeSports Group.

10/17/2025 |  Life Time Opens First Downtown Boston Venue (SGB UPDATE) Life Time has opened a 60,000-square-foot fitness facility in the Prudential Center, situated in Boston’s Back Bay neighborhood. This is seventh for the upscale fitness operator in Massachusetts.
“Life Time has thrived throughout Boston since 2015. The opening of our new urban athletic country club at the Prudential Center not only expands our footprint, it allows us to better serve the vibrant residential and office communities in Back Bay and surrounding neighborhoods,” said Parham Javaheri, Life Time EVP, president of club operations, and chief of property development. “Life Time Prudential Center brings the best of Life Time to one of Boston’s most iconic and accessible destinations, perfectly complementing our six other locations across the region.”

10/16/2025 |  GymGuyz Expands into Four Key Middle East Markets (SGB UPDATE) GymGuyz, the in-home/on-site personal training franchise, announced a master franchise agreement with Bait Al Batterjee Group (BAB) to expand into Saudi Arabia, UAE, Egypt, and Morocco, with at least 80 new territories in Saudi Arabia and the UAE.