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5/29/2025 |  Pvolve Adds Five New Studios in Four Key U.S. Markets (SGB UPDATE) Pvolve, the fitness franchise, continues to accelerate the business’ nationwide expansion, signing five new studio leases in four key U.S. markets.
The five new studios will be in Illinois, Kansas, Connecticut, and North Carolina. The Illinois location continues to deepen the brand’s presence in Chicago and the greater metro area. The studios in Kansas, Connecticut and North Carolina represent the company’s debut in each of those states. 
5/29/2025 |  Is the Fitness Industry Recession-Proof? Four Strategies for Long-Term Stability (Athletic Business) The fitness industry has always been a fascinating case in terms of economic resilience. On one hand, health and wellness are essential, with many consumers prioritizing fitness even in tough times. Conversely, gym memberships and personal training services are often viewed as discretionary spending, making the industry susceptible to economic downturns.
5/27/2025 |  Life Time Life Opens Phase One of Indiana Athletic Club (SGB UPDATE)

Life Time opened phase one of the Life Time Eagle, IN country club on May 21, centering around racquet sports. The member facility offers nine indoor pickleball courts, six indoor tennis courts, a viewing area with lounge seating, and a pro shop. The second and final phase of the 135,000-square-foot space is on target to open in summer 2026.

5/21/2025 |  iFit Inc. Enters Connected Pilates with Reform RX Acquisition (SGB UPDATE) iFit, Inc. has acquired Reform RX marking a strategic expansion into the growing Pilates market. The company said the move reinforces its commitment to offering a full-spectrum fitness experience for commercial and at-home use.
5/15/2025 |  Florida Attorney General Threatens Legal Action Over Life Time's Trans Policies (Athletic Business) A fitness center in Florida has responded to the Florida attorney general James Uthmeier's threat of legal action over the gym's policy of allowing transgender women in the women's locker room. 

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