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Slinger Bag announced its entry into the Brazilian tennis market through an exclusive distribution partnership with DLD. Founded in 1994, DLD is a sporting goods import and trading company and currently represents tennis brands including Head and Penn in Brazil specializing in the national distribution and marketing for the brands.
Starting January 1, 2022, Decathlon will return to the professional cycling circuit with the UCI World Tour Cofidis cycling team as the official supplier of performance cycling apparel and activewear for the Cofidis men, women and para-cycling teams.
K2 Sports announced plans to integrate its Full Tilt collection of boots into the K2 product line, effective for the 2022/23 ski season.
Adidas signed on as the exclusive global sponsor of UEFA Women’s Champions League. This marks the first global sponsorship of the multi-year broadcast partnership between UEFA, DAZN and YouTube.
The Qatari network has been unable to broadcast in Saudi Arabia for the last four-and-a-half years as part of a diplomatic dispute but the ban is set to come to an end.
Dallas Mavericks owner Mark Cuban is doubling-down on the viability of Dogecoin ahead of the NBA’s regular-season tip-off later this month. The Shark Tank star anticipates that the Mavs will bank “thousands and thousands” per week in U.S. dollars through Dogecoin transactions with fans.
Amazon Web Services is again the sponsor of the league’s event -- a crowd-sourced analytics competition that will award $100,000 in prizes to top submissions. The NFL is giving participants access to three years of in-game special teams data and scouting data from Pro Football Focus, which includes play, player and game characteristics derived from film analysis.
Below is the full rundown on each team’s fan policy when it comes to COVID-19 whether they require proof of full vaccination, either vaccination or a negative COVID test, or in some teams’ cases, no policy at all.
The Cleveland Cavaliers have become the first NBA team to partner with Fubo Gaming, the sports betting subsidiary of the FuboTV streaming service. The long-term marketing deal makes Fubo Gaming the presenting partner of Cavs Pick ‘Em, the free-to-play prediction game on the team’s mobile app.
Connected-fitness conglomerate iFIT, which owns such brands as NordicTrack, has become an official, multi-year partner of four major marathons -- enabling users to run those races virtually while paced by an iFIT trainer.
The match will be hosted at the 19,600-seat soccer-specific stadium, which opened its doors in 2019 to international acclaim. The stadium has a grass field and features a 360-degree overhanging roof structure with every seat within 125 feet of the field. The building includes a safe-standing, pyramid-shaped supporters’ section for nearly 3,000 fans and the exterior of the building is made of a unique PTFE material with programmable lighting that allows endless color variations. Allianz Field hosted a pair of Concacaf Gold Cup group stage matches in 2019 and an international friendly for the U.S. Women’s National Team later that year. Allianz Field will host an additional friendly between the U.S. Women’s National Team and South Korea this fall.
The Women’s Tennis Association is launching a new health and safety app to serve as a communications tool among its players and staff. KPMG helped design the app, which will roll-out this fall with a focus on Covid-19 information storage.
BlackBook Motorsport’s newest report, Places for races: Inside the circuits and services at the beating heart of motorsport, showcases several international circuits, exploring key areas of their businesses – from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic.