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Women’s Tour de France signs up Discovery and NTT as broadcast and tech partners (SportsPro Insider) Race organiser the Amaury Sporting Organisation (ASO) has appointed Marion Rousse as race director and secured connected fitness platform Zwift as title sponsor for the inaugural edition of the relaunched ‘Tour de France Femmes’, due to be held next year

Tour de France brings in Santini as yellow jersey supplier (SportsPro Insider)

The agreement with event organiser Amaury Sport Organisation (ASO) will kick in from 2022 and sees Santini replace French company Le Coq Sportif which, in turn, took over from Nike in 2011.

UCI to Stage Cycling Esports World Championships in Futuristic New York (SportsTravel)

UCI, the international cycling federation, will partner with the indoor fitness platform Zwift to host the 2022 UCI Cycling Esports World Championships on a course set in futuristic New York.

Decathlon Signs On As Official Partner Of Cofidis Cycling Team (SGB UPDATE)

Starting January 1, 2022, Decathlon will return to the professional cycling circuit with the UCI World Tour Cofidis cycling team as the official supplier of performance cycling apparel and activewear for the Cofidis men, women and para-cycling teams.

The Pro’s Closet To Merge With The Radavist (SGB UPDATE)

Founded by John Watson, The Radavist provides information and photographs about cycling and related outdoor activities. The combined companies will provide expanded content and merchandise offerings, according to a press release.

Kitzuma Cycling Logistics Signs With ENVE For DTC Bike Shipping (SGB UPDATE)

Kitzuma Cycling Logistics, based in Asheville, NC, announced it has contracted with ENVE Composites to deliver its line of custom road bikes through Kitzuma’s ready-to-ride service.

E-Bike Maker Cake Closes $60 Million Of New Funding (SGB UPDATE)

The fundraising for the manufacturer of lightweight electric performance motorcycles, scooters and mopeds comprises convertible notes of $14 million and a $46 million financing round. The financing round was anchored by Swedish pension fund AMF, investing with new investors and support from current shareholders, including Creandum and Headline, who are committed to continuing to support the company.

USA Cycling Partners with TeachAids for Concussion Education (SportsTravel)

USA Cycling joins 21 other U.S. Olympic and Paralympic Committee’s National Sports Governing Bodies in the education effort. CrashCourse is a suite of interactive products focused on the prevention and treatment of concussions and related mental health issues, and is designed to educate athletes, parents and coaches about concussions. The program also serves as a resource for athletic trainers, rehab specialists and physicians.

Mike’s Bikes Partners With Giant Bicycle (SGB UPDATE)

Mike’s Bikes, the largest specialty bike retailer in the Western U.S., with 12 current retail locations and a national online presence, has signed with Giant Bicycles USA as a new full-line brand partner.

UCI Road World Championships heading to Rwanda in 2025 (SportsPro Insider)

The International Cycling Union (UCI) has announced that the 2025 UCI Road World Championships will be held in Rwanda’s capital city, Kigali, marking the first time the organisation’s flagship event visits Africa.

Criterium will be held on Halloween weekend in California's state capitol (SportsTravel)

Organizers have announced plans for the inaugural Into the Lion’s Den criterium race in downtown Sacramento, California, on October 30 with $100,000 in prize money as part of a community event that will also include a Halloween ride and bike expo.

AWS to build new UCI Track Champions League data platform for Discovery (SportsPro Insider)

Amazon Web Services (AWS) has agreed a deal with Discovery Sports Events that will see the Union Cyclist Internationale (UCI) Track Champions League get a bespoke new fan engagement platform.

USA Cycling to Adjust Format and Schedule of Inclusion Conference (SportsTravel) USA Cycling will reformat its Cycling Inclusion Conference, originally scheduled to start September 10, based on the recent uptick in COVID-19 cases

U.S. Army vet Shawn Morelli rides to gold at Tokyo Paralympics (AXIOS Sports)

U.S. Army veteran Shawn Morelli added to her Tokyo Paralympic Games medal count, when the defending champion won the women's cycling time trial C4 on Tuesday morning Japan time.

The big picture: Morelli won Team USA's first medal of the Tokyo Paralympics, with her silver medal performance in the women's C4 3000-meter individual pursuit last week. Morelli took up cycling three years after she lost her sight in her left eye in a 2007 Afghanistan bomb blast, which also left her with neck and nerve damage.

American Jennifer Valente wins final women's cycling gold of Tokyo Games (AXIOS Sports) Team USA's Jennifer Valente won the Olympic gold medal in the women's cycling omnium event on Sunday

Hannah Roberts to make Olympic debut in new BMX freestyle category (AXIOS Sports) Hannah Roberts is making her Olympic debut in Tokyo, where she is looking to become the first woman to earn gold in the new BMX Freestyle category.