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Ironman Awards Des Moines with 2022 North American Championship (SportsTravel) Des Moines, Iowa, has been selected as the latest full-distance Ironman triathlon host, with the full race being designated as the 2022 Ironman North American Championship. The competition will replace a previous 70.3 race in the city.

Sustainability Survey: Make Your Voice Heard (RUNNING INSIGHT)

Sustainability is a hot topic in the run specialty community and Running Insight wants to know what running store executives think about the topic.

IFit Partners With Majors As Content Partner (RUNNING INSIGHT)

In a marriage of technology and running – with the potential to bring thousands of runners to virtual participation in the big-name marathon events – IFit has entered into multi-year partnerships with the organizations behind four of the Abbott World Marathon Majors to become the Official Connected Treadmill and Digital Fitness Content Subscription partner of the Boston, Chicago, London and New York City Marathons.

Run Shops on the Move (RUNNING INSIGHT)

When the landlord at their existing Main Street space presented terms last summer for a new 10-year lease, a deal that included a significant rent hike, Sayville Running Company co-owner Brendan Barrett and store leadership quickly explored alternatives. Finding compelling deals, including two suitable spaces in downtown Sayville, they decided to relocate their 15-year-old business into a new 2700-square foot storefront six doors east.

A Run With Melissa Vitale, True Grit Running Company, Fort Smith, AR (RUNNING INSIGHT)

Melissa Vitale came to run specialty retail from a job as an environmental, health and safety manager for a chemical company after having worked in R&D and applications for the ink and paint industry. While that certainly does not sound like ideal training for run specialty retail, there are similarities.

Diadora Unveiling Equipe Atomo This Month (RUNNING INSIGHT) The first running shoe made in Italy in more than 30 years is about to hit the market from Diadora and its Italian heritage and development is going to be evident for all to see.

Runner Mary Cain sues Nike and former coach for alleged abuse (AXIOS Sports) Why it matters: Cain, 25, had a promising career, becoming in 2013 the youngest American athlete to make a World Championships team at age 17. She alleges in the suit that she faced sustained emotional abuse by Salazar after joining the Nike Oregon Project in 2012, AP noted Tuesday. 

Nike Sued By Former Oregon Project Runner, Mary Cain (SGB UPDATE) According to the Oregonian,  Cain,  25, filed the lawsuit on Monday in Oregon’s Multnomah county. The lawsuit alleges that Salazar forced Cain to get on scales in front of other people and criticized her weight. “Salazar told her that she was too fat and that her breasts and bottom were too big,” the lawsuit alleges. Cain also alleges Salazar controlled her food intake, forcing her to steal nutrition bars from other athletes.

On Holding Attracts Bullish Wall Street Coverage (SGB UPDATE)

On Holding AG attracted largely positive ratings from Wall Street as the quiet period related to its initial public offering ended.

iFIT Teams Up With Four Major Marathons, Allowing Runners to Compete Virtually (SportTechie)

Connected-fitness conglomerate iFIT, which owns such brands as NordicTrack, has become an official, multi-year partner of four major marathons -- enabling users to run those races virtually while paced by an iFIT trainer.

IFit Partners With Boston, Chicago, London, And New York City Marathons (SGB UPDATE)

IFit announced multi-year partnerships with the organizations behind four of the Abbott World Marathon Majors to become the Official Connected Treadmill and Digital Fitness Content Subscription partner of the Boston, Chicago, London, and New York City Marathons.

Benefit Race (RUNNING INSIGHT)

The benefits of running in races is well-known for the runners involved — but the impact goes well beyond just the participant, reaching into the community they descend upon on race day as well as the days leading up to the event. Take Boston, for example.

Kids Keep Running (RUNNING INSIGHT)

Even during a pandemic – maybe especially during a pandemic – kids need to run. Faced with lockdowns, virtual learning, cancelled sports and after-school activities and the overall stress of living in a pandemic world, kids – and their parents – more than ever needed a way to stay active.

At Large | The London Marathon hits 40 with a long road ahead (SportsPro Insider) The London Marathon returns to the streets of the British capital on Sunday 3rd October for perhaps its most notable edition to date. It will be the 40th mass running of the annual event, whose 40th anniversary passed in April. That little statistical quirk, for an event held once a year, is of course because the 2020 edition was skipped due to Covid-19.

Brooks Turns ‘Run Happy’ Into ‘Run Hoppy’ With Brewery Partnership (RUNNING INSIGHT)

Running shoes and beer – two of this editor’s favorite things. And Brooks Running has brought them together in its unique and appropriately named Run Hoppy collection in collaboration with Oregon's Deschutes Brewery.     

The Running Spirit (RUNNING INSIGHT)

Propelled by Olympic momentum, cross-country energy and the swelling return of races, the nation’s run specialty shops rushed into fall with an upbeat, pragmatic pace.

Latinos Run Teams With Fleet Feet and On to Celebrate Hispanic Heritage Month (RUNNING INSIGHT) To celebrate Hispanic Heritage Month this year, Latinos Run is teaming up with Fleet Feet and On to offer a hybrid 5K with virtual and in-person fun run options from September 15­–October 17 as part of its annual Hispanic Heritage Month 5K Run.

On Surges In IPO Debut (SGB UPDATE)

On’s shares shot up 46 percent on its first day of trading on the New York Stock Exchange. The offering for the Swiss running footwear had been priced at $24.00 per share and closed Wednesday at $35.

Run Show USA Partners With The Chicago Area Runners Association (SGB UPDATE)

Run Show USA announced that the Chicago Area Runners Association (CARA), the non-profit organization known as Chicagoland’s running club, will be a key partner for its inaugural Chicago event to be held at DES Convention Center in Rosemont, IL.

Saucony Goes High-Tech With Launch Of Limited-Edition Endorphin Pro+ Racing Shoe (Forbes SportsMoney)

Runner Parker Stinson enjoys setting records. Whether personal bests or the United States record in the 25-kilometer distance, Stinson has been doing his record-setting in Saucony for the past six years. He's signed on for an additional four years, thanks, in part, to the excitement he and other elite runners have in the upcoming limited-edition Saucony Endorphin Pro+ racing shoe, the latest iteration of the lightweight propulsion Endorphin running line. 

Safety on the Trail (RUNNING INSIGHT) Trail and ultrarunners often run long distances alone, sometimes in the dark. Certain safety precautions are a must depending on the circumstances, such as headlamps and reflective vests, or knowing what to do in the event of a wildlife encounter if they run in bear or cougar country.

Igniting inov-8 (RUNNING INSIGHT)

It’s a new day at inov-8, one of the globe’s premier outdoor footwear brands and one eager to make deeper inroads into the increasingly competitive U.S. trail running marketplace.

The Education of Tony Post (RUNNING INSIGHT)

After a competitive running career and executive experiences with Rockport and Vibram, Tony Post struck out on his own in 2012 and launched Topo Athletic. In the nine years since, Topo – a name drawn from Post’s college nickname – has steadily made deeper inroads into the run specialty marketplace and earned a loyal following among runners with its distinctive performance running footwear for the road and trail.

Feet First (RUNNING INSIGHT)

When most people look for a silver lining in the impact of the COVID-19 pandemic, very few think about socks. But as strange and counter-intuitive as it may seem, run specialty retailers know that state-mandated safety protocols that could have significantly hurt business actually presented a new sales opportunity.

On Sets Pricing Terms For IPO (SGB UPDATE)

On Holding AG, the Swiss running brand, estimates it will raise net proceeds of approximately $448.6 million after underwriting expenses from its initial public offering (IPO) according to an updated regulatory filing.

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