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Brand Share Index

These BSI Studies have been conducted for SBRnet by Irwin Broh Research. These consumer surveys were conducted online in December 2020 among a representative panel of U.S. consumers age 13 or older. A total of 3,475 respondents completed the survey.

Each respondent reported on their viewership of specific professional and college sports during the previous 12 months. In addition, respondents also reported their participation in fantasy sports, gambling and eSports, usage of the most popular social media platforms, favorite sports teams, and demographics.

The data has beenweighted to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity.  The data was also weighted to the U.S. population of 276.0 million individuals age 13 or older.