Since 2017, SBRnet has been conducting our proprietary consumer sports fan on a yearly basis. This consumer survey was conducted online in January 2024 among a representative panel of U.S. consumers age 13 or older. A total of 6,666 respondents completed the survey.These consumer surveys were conducted online among a representative panel of U.S. consumers ages 13 or older.
Each respondent reported on their attendance and viewership along with 68 other categories of fandom-related data for Professional, College and Minor League sports during the previous 12 months. The next tab in this workbook features a comprehensive list of all categories measured. In addition, respondents also reported their participation in fantasy sports, gambling, eSports, sustainability habits, secondary ticket usage together with usage of the most popular social media platforms, favorite sports teams, sports tourism and a full demographic spread.
The data is weighted and balanced to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity. The states in the geographic regions are the same as those used by the U.S. Census Bureau. The data is also projected to the U.S. population of 282.5 million for persons age 13 or older. The data files from the 2024 Study of Sports Fans are available for all professional team sports. In 2020, there was little to no live attendance.
You are not currently subscribed to view this information. Fan Studies Raw Data is available for SMA subscribers as a premium add-on service. Since 2017, SBRnet has been conducting our proprietary consumer sports fan study twice yearly. These consumer surveys were conducted online among a representative panel of U.S. consumers ages 13 or older. SBRnet uses a completed survey sample of between 3,500 – 5,000 depending on the length and number of questions included.
Each respondent reported on their sports fan behaviors across specific professional and college sports during the previous 12 months. In addition, respondents also reported their participation in fantasy sports, use of streaming media, gambling, eSports and gaming, usage of the most popular social media platforms, favorite sports teams, and demographics.
The data has been weighted to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity. The data was also weighted to the U.S. population of 276.0 million individuals ages 13 or older. All files contain raw/weighted data in an Excel format. There are custom datasets versions available.
All existing subscribers to the combined SportsMarketAnalytics and Consumer Brand Analytics are eligible to receive these files at no extra charge. Please reach out to us at info@sbrnet.com and we will activate this new feature. There is a small upcharge of $350.00 USD for access to these files for SMA subscribers.
To obtain a sample file, please reach out to us at: info@sbrnet.com