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Fan Studies

Since 2017, SBRnet has been conducting our proprietary consumer sports fan study twice yearly. These consumer surveys were conducted online among a representative panel of U.S. consumers ages 13 or older. SBRnet uses a completed survey sample of between 5,000 – 6,500 depending on the length and number of questions included.

Each respondent reported on their sports fan behaviors across specific professional and college sports during the previous 12 months. In addition, respondents also reported their participation in fantasy sports, use of streaming media, gambling, eSports and gaming, usage of the most popular social media platforms, favorite sports teams, and demographics.

The data has been weighted to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity. The data was also weighted to the U.S. population of 278 million individuals ages 13 or older. All files contain raw/weighted data in an Excel format. There are custom datasets versions available.

The data files from the 2022 Study of Sports Fans are available for all professional team sports.   In 2020, there was little to no live attendance. 

View Fan Study Categories
  • Plan to Attend (All Included Sports) in 2022 of those Attended/Watched
  • Gender/Age of those Attended/Watched
  • Gender of those Attended/Watched
  • Respondent Age of those Attended/Watched
  • Household Income of those Attended/Watched
  • Region of those Attended/Watched
  • Education of those Attended/Watched
  • Sponsorship Influence of those Attended/Watched
  • Social Media Usage of those Attended/Watched
  • Facebook Usage of those Attended/Watched
  • Twitter Usage of those Attended/Watched
  • Snapchat Usage of those Attended/Watched
  • Instagram Usage of those Attended/Watched
  • YouTube Usage of those Attended/Watched
  • TikTok Usage of those Attended/Watched
  • Tablet Ownership of those Attended/Watched
  • Online Sports News, Features or Highlights of those Attended/Watched
  • Streaming Games/Matches/Races of those Watched Streaming
  • Streaming Channels/Services Added During Past 12 Months to Watch Games/Events of those Watched Streaming
  • Streaming Channels/Services Currently Subscribe To to Watch Games/Events of those Watched Streaming
  • Activities on Computer, Tablet or Smartphone of those Attended/Watched
  • Activities on Computer of those Attended/Watched
  • Activities on Tablet of those Attended/Watched
  • Activities on Smartphone of those Attended/Watched
  • Activities on Mobile Device (Tablet/Smartphone) of those Attended/Watched
  • Spending on Sports Logo Apparel
  • Sports Logo Apparel Type
  • Sports Logo Apparel Outlet Type
  • Sports Logo Apparel In-Store Purchase/Pick-up or Shipped of those Attended/Watched
  • Spending on Sports Logo Apparel - Gender/Age
  • Spending on Sports Logo Apparel - Gender
  • Spending on Sports Logo Apparel - Age
  • Spending on Sports Logo Apparel - Income
  • Spending on Sports Logo Apparel - Region
  • Favorite MLB Team of those Attended/Watched
  • Favorite NFL Team of those Attended/Watched
  • Favorite NBA Team of those Attended/Watched
  • Favorite NHL Team of those Attended/Watched
  • Favorite MLS Team of those Attended/Watched
  • Favorite College Sports Team of those Attended/Watched
  • Participation in (All Included Sports)
  • Fantasy Sports of those Attended/Watched
  • Season-Long (All Included Sports)
  • Fantasy Sports Leagues of those Attended/Watched
  • Days Per Week Played Short-Term
  • Fantasy Sports of those Attended/Watched
  • Short-Term (All Included Sports)
  • Fantasy Sports Games/Leagues Played in Typical Day of those Attended/Watched
  • Short-Term (All Included Sports)
  • Fantasy Sports Free Access of those Attended/Watched
  • Sports Gambling of those Attended/Watched
  • Online Sports Betting Apps/Websites Used During Past 12 Months of those Attended/Watched
  • Online Sports Betting Apps/Websites Used Most Often During Past 12 Months of those Attended/Watched
  • Legalized Live Sports Betting of those Attended/Watched
  • Collect or Trade Sports Cards/Collectibles/Memorabilia of those Attended/Watched
  • Sports Travel Away From Home During Past 12 Months of those Attended/Watched
  • Sports Travel Number of Nights Away From Home During Past 12 Months of those Attended/Watched
  • Sports Travel Accommodations During Past 12 Months of those Attended/Watched
  • Sports Travel Mode of Transportation During Past 12 Months of those Attended/Watched
  • Olympics Typically Watched of those Attended/Watched
  • Sports or Energy Drink had Most Often During Past 12 Months of those Attended/Watched
  • Insurance Company for Primary Residence of those Attended/Watched
  • Credit Card Network Use Most Often of those Attended/Watched
  • Cell Phone Service Provider of those Attended/Watched
  • Domestic Airline Flown on Most Often During Past 12 Months of those Attended/Watched
  • Bank Used Most Often for Checking/Savings Account During Past 12 Months of those Attended/Watched
  • Hotel/Motel Stayed at Most Often for Business or Leisure Travel During Past 12 Months of those Attended/Watched
  • Quick Service Restaurant Visited/Had Food From Most Often During Past 12 Months of those
  • Attended/Watched

How to subscribe to Fan Studies

You are not currently subscribed to view this information. Fan Studies Raw Data is available for SMA subscribers as a premium add-on service.

Since 2017, SBRnet has been conducting our proprietary consumer sports fan study twice yearly. These consumer surveys were conducted online among a representative panel of U.S. consumers ages 13 or older. SBRnet uses a completed survey sample of between 3,500 – 5,000 depending on the length and number of questions included.

Each respondent reported on their sports fan behaviors across specific professional and college sports during the previous 12 months. In addition, respondents also reported their participation in fantasy sports, use of streaming media, gambling, eSports and gaming, usage of the most popular social media platforms, favorite sports teams, and demographics.

The data has been weighted to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity. The data was also weighted to the U.S. population of 276.0 million individuals ages 13 or older. All files contain raw/weighted data in an Excel format. There are custom datasets versions available.

All existing subscribers to the combined SportsMarketAnalytics and Consumer Brand Analytics are eligible to receive these files at no extra charge. Please reach out to us at info@sbrnet.com and we will activate this new feature. There is a small upcharge of $350.00 USD for access to these files for SMA subscribers.

To obtain a sample file, please reach out to us at: info@sbrnet.com

All Sports By Year

  • 2017 Fan Studies
  • 2018 Fan Studies
  • 2019 Fan Studies
  • 2020 Fan Studies
  • 2021 Fan Studies
  • 2022 Fan Studies
  • Baseball (MLB) - Fan Studies

  • 2017 MLB Fan Study
  • 2018 MLB Fan Study
  • 2019 MLB Fan Study
  • 2020 MLB Fan Study
  • 2021 MLB Fan Study
  • 2022 MLB Fan Study
  • All MLB Fan Studies
  • Baseball (Minor League) - Fan Studies

  • 2017 Minor League Fan Study
  • 2018 Minor League Fan Study
  • 2019 Minor League Fan Study
  • 2020 Minor League Fan Study
  • 2021 Minor League Fan Study
  • 2022 Minor League Fan Study
  • All Minor League Fan Studies
  • Basketball (NBA) - Fan Studies

  • 2017 NBA Fan Study
  • 2018 NBA Fan Study
  • 2019 NBA Fan Study
  • 2020 NBA Fan Study
  • 2021 NBA Fan Study
  • 2022 NBA Fan Study
  • All NBA Fan Studies
  • Basketball (WNBA) - Fan Studies

  • 2017 WNBA Fan Study
  • 2021 WNBA Fan Study
  • 2022 WNBA Fan Study
  • All WNBA Fan Studies
  • Basketball (College) - Fan Studies

  • 2017 College Basketball Fan Study
  • 2018 College Basketball Fan Study
  • 2019 College Basketball Fan Study
  • 2020 College Basketball Fan Study
  • 2021 College Basketball Fan Study
  • 2022 College Basketball Fan Study
  • All College Basketball fan Studies
  • Football (NFL) - Fan Studies

  • 2017 NFL Fan Study
  • 2018 NFL Fan Study
  • 2019 NFL Fan Study
  • 2020 NFL Fan Study
  • 2021 NFL Fan Study
  • 2022 NFL Fan Study
  • All NFL Fan Studies
  • Football (College) - Fan Studies

  • 2017 College Football Fan Study
  • 2018 College Football Fan Study
  • 2019 College Football Fan Study
  • 2020 College Football Fan Study
  • 2021 College Football Fan Study
  • 2022 College Football Fan Study
  • All College Football Fan Studies
  • Golf - Fan Studies

  • 2017 Golf Fan Study
  • 2018 Golf Fan Study
  • 2019 Golf Fan Study
  • 2020 Golf Fan Study
  • 2021 Golf Fan Study
  • 2022 Golf Fan Study
  • All Golf Fan Studies
  • Ice Hockey (NHL) - Fan Studies

  • 2017 NHL Fan Study
  • 2018 NHL Fan Study
  • 2019 NHL Fan Study
  • 2020 NHL Fan Study
  • 2021 NHL Fan Study
  • 2022 NHL Fan Study
  • All NHL Fan Studies
  • Ice Hockey (Minor League) - Fan Studies

  • 2017 Minor League Hockey Fan Study
  • 2018 Minor League Hockey Fan Study
  • 2019 Minor League Hockey Fan Study
  • 2020 Minor League Hockey Fan Study
  • 2021 Minor League Hockey Fan Study
  • 2022 Minor League Hockey Fan Study
  • All Minor League Hockey Fan Studies
  • eSports - Fan Studies

  • 2017 eSports Fan Study
  • 2018 eSports Fan Study
  • 2019 eSports Fan Study
  • 2020 eSports Fan Study
  • 2021 eSports Fan Study
  • 2022 eSports Fan Study
  • All eSports Fan Studies
  • Motor Sports (Formula One) - Fan Studies

  • 2022 Formula One Fan Study
  • Motor Sports (Indy Car) - Fan Studies

  • 2017 Indy Car Fan Study
  • 2018 Indy Car Fan Study
  • 2019 Indy Car Fan Study
  • 2020 Indy Car Fan Study
  • 2021 Indy Car Fan Study
  • 2022 Indy Car Fan Study
  • All Indy Car Fan Studies
  • Motor Sports (NASCAR) - Fan Studies

  • 2017 NASCAR Fan Study
  • 2018 NASCAR Fan Study
  • 2019 NASCAR Fan Study
  • 2020 NASCAR Fan Study
  • 2021 NASCAR Fan Study
  • 2022 NASCAR Fan Study
  • All NASCAR Fan Studies
  • Soccer (MLS) - Fan Studies

  • 2017 MLS Fan Study
  • 2018 MLS Fan Study
  • 2019 MLS Fan Study
  • 2020 MLS Fan Study
  • 2021 MLS Fan Study
  • 2022 MLS Fan Study
  • All MLS Fan Studies
  • Soccer (Non-USA) - Fan Studies

  • 2018 Non-USA Soccer Fan Study
  • 2019 Non-USA Soccer Fan Study
  • 2020 Non-USA Soccer Fan Study
  • 2021 Non-USA Soccer Fan Study
  • 2022 Non-USA Soccer Fan Study
  • All Non-USA Soccer Fan Studies
  • Martial Arts - Fan Studies

  • 2017 Mixed Martial Arts Fan Study
  • 2018 Mixed Martial Arts Fan Study
  • 2020 Mixed Martial Arts Fan Study
  • 2021 Mixed Martial Arts Fan Study
  • 2022 Mixed Martial Arts Fan Study
  • All MMA Fan Studies
  • Tennis - Fan Studies

  • 2017 Tennis Fan Study
  • 2018 Tennis Fan Study
  • 2019 Tennis Fan Study
  • 2020 Tennis Fan Study
  • 2021 Tennis Fan Study
  • 2022 Tennis Fan Study
  • All Tennis Fan Studies
  • Other Womens Sports - Fan Studies

  • 2021 Other Women's Sports Fan Study
  • 2022 Other Women's Sports Fan Study