What is FanVerse?
A Holistic Way of Looking at Audience measurement of Sports Combining Traditional Media Measurement with Fan Engagement
SBRnet has introduced a proprietary Sports Fan Audience Measurement rating that combines traditional audience measurement with multiple active fan focused engagement data points.
The SBRnet FanVerse rating measures the size of the audience combined with key active fan behavior data points to create a new measurement KPI to better evaluate the value of potential and existing marketing efforts. The FanVerse Rating is based on proprietary data derived from SBRnet’s Annual Study of Sports Fan behavior.
The FanVerse measures the following:
How is FanVerse Calculated?
This unique measurement brings together data from fans that attend games together with those that chose to watch via traditional media outlets, streaming options and social media. The second phase of the FanVerse takes the following categories into account to create a Fan Engagement Score to further hone in on specific audiences.
The SBRnet FanVerse rating measures the size of the audience combined with key active fan behavior data points to create a new measurement KPI to better evaluate the value of potential and existing marketing efforts. The FanVerse Rating is based on proprietary data derived from SBRnet’s Annual Study of Sports Fan behavior.
The second phase of the FanVerse takes the following categories into account to create a Fan Engagement Score to further hone in on specific audiences.
- Viewership, Traditional and Streaming
- Attendance
- Licensed Merchandise Sales
- Fantasy Usage
- Sponsorship Influence
- Sports Gambling Participation
- Sports Travel*
- Social Media Usage
The SBRnet Fan Audience Measurement Indicator includes the following deliverables.
- Measure by any of the 16 Leagues and Sports Measured in the Survey
- 3 Year Comparative data for analysis
- Measurements on a team-by-team basis across leagues and geography
- Geography using DMA’s with teams, census region and state.
Click Here to download the SBRnet FanVerse Methodology.
What does FanVerse Output look like (Sample NFL)
Want to know more?
Contact Neil Schwartz for more information about FanVerse.