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Sports Fan Brand Studies

Since 2017, SBRnet has been conducting our proprietary consumer sports fan study.  Each respondent reported on their attendance and viewership along with 65 other categories of fandom-related data for Professional, College and Minor League sports during the previous 12 months. The next tab in this workbook features a comprehensive list of all categories measured.  In addition, respondents also reported their participation in fantasy sports, gambling, eSports, sustainability habits, secondary ticket usage together with usage of the most popular social media platforms, favorite sports teams, sports tourism and a full demographic spread.

These Special Data Extracts display the fan study information in a cross-tabbed format across all teams within the league providing you with an alternative view to perform comparative data analysis on a team-by-team basis focused on 9 specifically curated consumer brands/services. These special report extracts are not part of the basic SBRnet subscription. The following categories are included:

• Sports Drinks
• Car Insurance
• Home Insurance
• Preferred Credit Cards
• Mobile Phone Carrier
• Airline
• Banking
• Hotel
• Fast Casual / Quick Serve Restaurant

How to subscribe to Sports Fan Brand Studies

You are not currently subscribed to view this information. Fan Studies Raw Data is available for SMA subscribers as a premium add-on service.

Since 2017, SBRnet has been conducting our proprietary consumer sports fan study twice yearly. These consumer surveys were conducted online among a representative panel of U.S. consumers ages 13 or older. SBRnet uses a completed survey sample of between 3,500 – 5,000 depending on the length and number of questions included.

Each respondent reported on their sports fan behaviors across specific professional and college sports during the previous 12 months. In addition, respondents also reported their participation in fantasy sports, use of streaming media, gambling, eSports and gaming, usage of the most popular social media platforms, favorite sports teams, and demographics.

The data has been weighted to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity. The data was also weighted to the U.S. population of 276.0 million individuals ages 13 or older. All files contain raw/weighted data in an Excel format. There are custom datasets versions available.

All existing subscribers to the combined SportsMarketAnalytics and Consumer Brand Analytics are eligible to receive these files at no extra charge. Please reach out to us at info@sbrnet.com and we will activate this new feature. There is a small upcharge of $350.00 USD for access to these files for SMA subscribers.

To obtain a sample file, please reach out to us at: info@sbrnet.com