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Sports Fan Brand Studies

Since 2017, SBRnet has been conducting our proprietary consumer sports fan study twice yearly. These consumer surveys were conducted online among a representative panel of U.S. consumers ages 13 or older. SBRnet uses a completed survey sample of 5,000 – 6,400 depending on the length and number of questions included.

These Special Data Extracts display the fan study information in a cross-tabbed format across all teams within the league providing you with an alternative view to perform comparative data analysis on a team-by-team basis focused on 9 specifically curated consumer brands/services. These special report extracts are not part of the basic SBRnet subscription. The following categories are included:

  • Sports Drinks
  • Car Insurance
  • Home Insurance
  • Preferred Credit Cards
  • Mobile Phone Carrier
  • Airline
  • Banking
  • Hotel
  • Fast Casual / Quick Serve Restaurant

How to subscribe to Sports Fan Brand Studies

You are not currently subscribed to view this information. Fan Studies Raw Data is available for SMA subscribers as a premium add-on service.

Since 2017, SBRnet has been conducting our proprietary consumer sports fan study twice yearly. These consumer surveys were conducted online among a representative panel of U.S. consumers ages 13 or older. SBRnet uses a completed survey sample of between 3,500 – 5,000 depending on the length and number of questions included.

Each respondent reported on their sports fan behaviors across specific professional and college sports during the previous 12 months. In addition, respondents also reported their participation in fantasy sports, use of streaming media, gambling, eSports and gaming, usage of the most popular social media platforms, favorite sports teams, and demographics.

The data has been weighted to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity. The data was also weighted to the U.S. population of 276.0 million individuals ages 13 or older. All files contain raw/weighted data in an Excel format. There are custom datasets versions available.

All existing subscribers to the combined SportsMarketAnalytics and Consumer Brand Analytics are eligible to receive these files at no extra charge. Please reach out to us at info@sbrnet.com and we will activate this new feature. There is a small upcharge of $350.00 USD for access to these files for SMA subscribers.

To obtain a sample file, please reach out to us at: info@sbrnet.com

All Sports By Year

  • 2021 Fan Brand Studies
  • 2022 Fan Brand Studies
  • Baseball (MLB) - Fan Brand Studies

  • 2021 MLB Fan Brand Study
  • 2022 MLB Fan Brand Study
  • Baseball (Minor League) - Fan Brand Studies

  • 2021 Minor League Fan Brand Study
  • 2022 Minor League Fan Brand Study
  • Basketball (NBA) - Fan Brand Studies

  • 2021 NBA Fan Brand Study
  • 2022 NBA Fan Brand Study
  • Basketball (WNBA) - Fan Brand Studies

  • 2021 WNBA Fan Brand Study
  • 2022 WNBA Fan Brand Study
  • Basketball (College) - Fan Brand Studies

  • 2021 College Basketball Fan Brand Study
  • 2022 College Basketball Fan Brand Study
  • Football (NFL) - Fan Brand Studies

  • 2021 NFL Fan Brand Study
  • 2022 NFL Fan Brand Study
  • Football (College) - Fan Brand Studies

  • 2021 College Football Fan Brand Study
  • 2022 College Football Fan Brand Study
  • Golf - Fan Brand Studies

  • 2021 Golf Fan Brand Study
  • 2022 Golf Fan Brand Study
  • Ice Hockey (NHL) - Fan Brand Studies

  • 2021 NHL Fan Brand Study
  • 2022 NHL Fan Brand Study
  • Ice Hockey (Minor League) - Fan Brand Studies

  • 2021 Minor League Hockey Fan Brand Study
  • 2022 Minor League Hockey Fan Brand Study
  • eSports - Fan Brand Studies

  • 2021 eSports Fan Brand Study
  • 2022 eSports Fan Brand Study
  • Motor Sports (Formula One) - Fan Brand Studies

  • 2022 Formula One Fan Brand Study
  • Motor Sports (Indy Car) - Fan Brand Studies

  • 2021 Indy Car Fan Brand Study
  • 2022 Indy Car Fan Brand Study
  • Motor Sports (NASCAR) - Fan Brand Studies

  • 2021 NASCAR Fan Brand Study
  • 2022 NASCAR Fan Brand Study
  • Soccer (MLS) - Fan Brand Studies

  • 2021 MLS Fan Brand Study
  • 2022 MLS Fan Brand Study
  • Soccer (Non-USA) - Fan Brand Studies

  • 2021 Non-USA Soccer Fan Brand Study
  • 2022 Non-USA Soccer Fan Brand Study
  • Martial Arts - Fan Brand Studies

  • 2021 Mixed Martial Arts Fan Brand Study
  • 2022 Mixed Martial Arts Fan Brand Study
  • Tennis - Fan Brand Studies

  • 2021 Tennis Fan Brand Study
  • 2022 Tennis Fan Brand Study
  • Other Womens Sports - Fan Brand Studies

  • 2021 Other Women's Sports Fan Brand Study
  • 2022 Other Women's Sports Fan Brand Study