Venue Detail
Wilkes-Barre/Scranton Pioneers
Revenues From Sports Venues Pro Facilities Report
January, 2010
Wilkes-Barre/Scranton Pioneers
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60 Public Square Ste 150 Wilkes Barre, PA 18701 Phone: 570-970-4232 Fax: 570-208-5432 URL: www.wbspioneers.com Owner: Greg Smith League: arenafootball2 American Conference, East
Venue
Mohegan Sun Arena at Casey Plaza, 255 Highland Park Blvd, Wilkes-Barre, PA 18702 Owner: Lucerne County Convention Center Authority Managed by: SMG Facility Management Built: 1999 Capacity: 8,300 Permanent concession stands: 7 Concessionaire: Savor Suite caterer: Savor Soft drink: Pepsi Cola
Naming rights
Sold to: Mohegan Sun Price: $2, 370,000 Term: 10 years Expires: 2019
Ticket prices
Season tickets range from $40 to $280 Single tickets range from $7.00 to $40.00 2007 average attendance: 5,401 2008 average attendance: 5,222 2009 average attendance: 5,109
Luxury Suites
Quantity: 32 Term: 3 to 5 years Price: $35,000 to $37,500 Seats: 12 to 12 Includes: Tickets for hockey only.
Club seats
Quantity: 624 Term: 1 to 5 years Price: $1,500 to $2,000 Includes: Parking, right to buy tickets for other events, private concession stand and rest room facilities.
Financing
The Venue cost $44 million of which $19.2 million came from the commonwealth and the balance from the county. Pct. public: 100
The Penguins took the ice in 1999 in this arena and convention center complex.
The Venue has had four names, the most recent going to Mohegan Sun which took over the name from Wachovia.
To begin the year, the Penguins offered several incentives to season ticket buyers who purchased tickets for multiple years.
Five-year investors got a replica jersey autographed by the inaugural season coach and captain for every 2 seats in account; a lock on prices at a lower rate than all other season ticket holders; guaranteed same seat location for entire term; guaranteed same seat location for playoffs; the right to purchase additional playoff tickets before general public offering; right to purchase additional inaugural season home opener tickets before general public offering; invoicing for playoffs when completed; relocation upgrade priority over all season ticket holders; the right to exchange any unused tickets to four pre-selected games; exclusive access to annual season ticket holder appreciation reception; exclusive invitation to Multi-Year Investor V.I.P. Party; and 20 percent off total non-sale team store merchandise. Those buying tickets on three- or one-year terms got reduced benefits.
The suites are sold by the building and the Penguins get only ticket revenue from them. The team gets a percentage of concession money after labor costs have been paid.
Signage is sold as part of sponsorships that are tailored to the customer. Prices range from $2,000 to $75,000.
The team has arranged for 14 of its games to be televised and it has its program printed in the local newspaper each Sunday. The extra coverage allows it to go to advertisers with a circulation of more than one million readers.
The building's name changed in 2004 from the First Union Arena to the Wachovia Arena to reflect Wachovia's purchase of First Union. (Facilities, Financial, Professional Sports, Venue, Football)