Venue Detail
Detroit Lions
Revenues From Sports Venues Pro Facilities Report
January, 2010
Detroit Lions
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222 Republic Dr Allen Park, MI 48101 Phone: 313-216-4000 Fax: 313-262-2808 URL: www.detroitlions.com Owner: William Clay Ford League: National Football League NFC North
Venue
Ford Field, 2000 Brush St, Detroit, MI 48226 Owner: William Clay Ford Managed by: Owner Built: 2002 Capacity: 65,000 Concessionaire: The Levy Restaurants Suite caterer: The Levy Restaurants
Naming rights
Sold to: Ford Motor Co. Price: $40, 000,000 Term: 20 years Expires: 2016
Ticket prices
Season tickets range from $400 to $2,800 Single tickets range from $50.00 to $320.00 2007 average attendance: 61,305 2008 average attendance: 54,497 2009 average attendance: 49,395
Luxury Suites
Quantity: 125 Price: $110,000 to $225,000 Seats: 10 to 30
Club seats
Quantity: 8,500 Term: 3 to 6 years Price: $1,100 to $2,950
Financing
In 1996, Ford Motor Company committed $40 million over 20 years for naming rights to the team's new stadium and voters in Detroit and surrounding Wayne County approved a one percent tax increase on hotel and motel rooms and a two percent hike in the rental car tax. Those increases are expected to raise $80 million over 30 years. The team is contributing at least $50 million to the $315 million cost. Pct. public: 83
The Lions moved into a new 65,000-seat stadium next to the MLB Tigers' new Comercia Park in 2002.
The Lions got no revenue from luxury boxes, concessions or parking at the Silverdome, which put them near the bottom among NFL teams in terms of stadium revenue and made a new facility that will produce revenue for the team a priority.
The domed stadium is incorporated into a warehouse that holds three levels with 125 luxury suites and some club seating.
The exterior features plazas and entrances to retail shops in the interior. Those shops are open year round.
The stadium shares space with a warehouse where the luxury suites overlook the field. A glass elevator and six-story atrium is part of the warehouse. The field is below ground level to lower the profile of the building. In fact, most of the seats are below street level.
The suites offer variety in design. Most overlook the field and the atrium. Some have private baths while others share a common facility nearby. Twelve of the suites are used for game-day rentals.
An adjacent practice facility has two outdoor fields and an indoor field with enough height for punting practice.
The stadium and Comercia Park cost nearly $600 million. Originally the price tag was $485 million, but the teams increased their investment in the buildings. Total taxpayer investment was capped at $240 million.
Party suites at the stadium hold 20 to 30 persons and lease for $7,300 to $11,000 per game. (Facilities, Financial, Professional Sports, Venue)