Venue Detail
Miami Dolphins
Revenues From Sports Venues Pro Facilities Report
January, 2010
Miami Dolphins
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2269 NW 199th St Miami, FL 33056-2672 Phone: 954-452-7000 Fax: 954-452-3643 URL: www.miamidolphins.com Owner: Stephen M. Ross League: National Football League AFC East
Venue
Sun Life Stadium, 2269 Dan Marino Blvd., Miami, FL 33056-2602 Owner: South Florida Stadium LLC Managed by: SMG Facility Management Built: 1987 Capacity: 40,500 Permanent concession stands: 40 Concessionaire: Boston Culinary Group Suite caterer: Boston Culinary Group Soft drink: Coca Cola Beer: Anheuser-Busch InBev
Naming rights
Sold to: Sun Life Financial Price: $37, 500,000 Term: 5 years Expires: 2015
Ticket prices
Season tickets range from $310 to $1,050 Single tickets range from $41.00 to $115.00 2007 average attendance: 72,229 2008 average attendance: 65,489 2009 average attendance: 67,542
Luxury Suites
Quantity: 183 Term: 3 to 10 years Price: $50,000 to $300,000 Seats: 10 to 36 Includes: Tickets, parking. Party suite holds 32 people. Suites leased per game range from $6,500 to $8,500 for a 12 person suite. Party suites lease for $16,000 per game.
Club seats
Quantity: 10,209 Term: 1 to 10 years Price: $1,250 to $3,250 Includes: Tickets, in-seat wait staff.
Financing
The $115 million stadium was privately funded. Pct. public: 0
Both the Miami Dolphins and the Florida Marlins play at Dolphin Stadium, acquired by Wayne Huizenga in 1994 and built by the Miami Dolphins in 1987 out of proceeds from luxury suite leases and club seat licenses. Club seat owners have the right of first refusal for tickets to the FedEx Orange Bowl and other special events.
The Venue was formerly known as Pro Player Stadium in a naming rights deal with Fruit of the Loom. When the company closed, the name remained on the stadium and was changed to Dolphins Stadium in 2005 and to simply Dolphin Stadium in 2006. In 2009, a one-year deal was cut with Landshark Lagar, a beer promoted by singer Jimmy Buffet, and the Venue was temporarily renamed Landshark Stadium. Following that deal, the name reverted to Dolphin Stadium.
A translucent square roof is being proposed as part of a package of upgrades to the stadium. The upgrades are designed to help keep the Super Bowl as a regular visitor to the Venue and the team wants public help in funding the project.
While the team didn’t disclose the cost, reports say the roof, which would cover most of the field, would cost up to $250 million.
The renovations would hand the Dolphins a dramatically reworked stadium sure to be more appealing for fans.
Plans call for ripping out the entire lower bowl and adding about 3,000 prime seats while moving the spectator area closer to the sidelines.
The stadium also would get new lights designed for high-definition television – equipment the team has to temporarily install every time it hosts a night game.
The party suite rental price above applies to football only. Suite prices include both Dolphins and Marlins events. Dolphins suites alone lease for $60,000 to $120,000. Club seat pricing is for the Dolphins, but Marlins club seats lease for $4,333 to $4,839 per season. (Facilities, Financial, Professional Sports, Venue)