Venue Detail
Trenton Devils
Revenues From Sports Venues Pro Facilities Report
January, 2010
Trenton Devils
|
550 S Broad Trenton, NJ 08650 Phone: 609-599-9500 Fax: 609-599-3600 URL: www.trentontitans.com Owner: New Jersey Devils League: ECHL American Conference, South
Venue
Sun National Bank Center, 550 S Broad, Trenton, NJ 08650 Owner: Mercer County Managed by: Global Spectrum Built: 1999 Capacity: 8,600 Concessionaire: Centerplate Suite caterer: Centerplate Soft drink: Coca Cola
Naming rights
Sold to: Sun National Bank Price: $2, 100,000 Term: 7 years Expires: 2016
Ticket prices
Season tickets range from $315 to $598 Single tickets range from $12.50 to $20.50 2007 average attendance: 3,515 2008 average attendance: 3,315 2009 average attendance: 2,754
Luxury Suites
Quantity: 32 Term: 1 to 3 years Price: $45,000 to $60,000 Seats: 18 to 18 Includes: Tickets, parking.
Club seats
Quantity: 1,150 Term: 3 to 5 years Price: $973 to $973 Includes: Private entrance, private club and restaurant, right of first refusal to non-sports events.
Seat licenses
Licenses are sold by the arena and cost $750 a year plus the cost of tickets. The cost of a license is $1,800. Ticket revenues go to the team.
The arena is the home of the ECHL Devils.
Signage is sold by the venue. The Venue also gets the naming rights revenue.
In 2009 the building was renamed the Sun National Bank Center after the original 10-year deal with Sovereign Bank expired. Terms of the new deal were not disclosed. Sovereign Bank paid its $2.675 million up front.
The arena cost $6.8 million to operate, or about $800,000 over estimates. Arena officials hoped that by booking 10 more concerts, they could earn another $815,000. By boosting sales of club seats, luxury suites and advertising, another $530,000 can be earned. The arena hosted 160 events in 2001.
Part of the problem is the number of people coming to events. The result has been lower than expected parking revenues. While arena expenses may be manageable, arena officials are concerned about parking revenue shortfalls. The arena also expects to book fewer events such as rehearsals and company meetings, that do not generate substantial parking revenues.
While the arena's performance itself may be disappointing, city officials say they are reaping benefits from growth around the building. One project under development would result in a $100 million investment and a $5 million bar and restaurant has already opened. (Facilities, Financial, Ice Hockey, Professional Sports, Venue)