Venue Detail
Minnesota Twins
Revenues From Sports Venues Pro Facilities Report
February, 2011
Minnesota Twins
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1 Twins Way Minneapolis, MN 55403 Phone: 612-375-1366 Fax: 612-375-7473 URL: www.twinsbaseball.com
Owner
Pohlad family
League
Major League Baseball American League, Central
Venue
Target Field, 1 Twins Way, Minneapolis, MN 55403 Owner: Minnesota Ballpark Authority Managed by: Team Built: 2010 Capacity: 55,000 Concessionaire: Sportservice Suite caterer: Sportservice
Naming rights
Sold to: Target Corp. Term: 25 years Expires: 2032
Ticket prices
Season tickets range from $810 to $2,754 Single tickets range from $18.00 to $69.00 2007 average attendance: 28,350 2008 average attendance: 28,425 2009 average attendance: 29,466
Luxury Suites
Quantity: 60 Term: 3 to 10 years Price: $90,000 to $200,000 Seats: 12 to 18
Club seats
Quantity: 3,400 Price: $3,888 to $4,455
Seat licenses
Membership to the Legends Club requires a one time membership fee of $2,000.
The Twins expect to pull in $1.2 billion to $1.5 billion from new revenue streams during their lease when they add in receipts from new club seats, restaurants, concessions, concerts and ballpark advertising.
The Populous-designed ballpark includes a swooping metal canopy covers the whole upper deck also provides a modern touch. It shields those in the upper deck from sun, wind or snow.
Tall limestone sections are separated by openings that allow passersby to peak into the park. The glass sections that house the club lounge, the Twins shop and the ticket booth jut out at an angle.
Glass-enclosed concession areas for each seating level will provide escape from cold or rainy weather. The canopy will help protect the upper deck. Projecting upper-deck suites will shelter the lower deck. Concession stands and restrooms will shield backs.
A seven-year ballpark sponsorship with locally-headquartered electronics retailer Best Buy will result in 625 custom video monitors that will be installed at Target Field when it opens next year.
Best Buy's partnership establishes it as a founding partner of Target Field ballpark and venue-related development, continuing the retailer's decade-long sponsorship ties with the Twins. Financial terms of the sponsorship were not disclosed.
Under terms of the agreement, the Twins will buy more than 625 screens, 400 of them Insignia-brand flat-screens, for use in the ballpark. They allow the Twins to link every screen in the ballpark. Insignia is Best Buy's lower-priced line of electronics.
Another part of the sponsorship deal allows Best Buy “fan encounters” at the new stadium. Current plans focus on Best Buy products and technology offerings, some of them enabling fans to stay connected to their team from anywhere.
A roof deck with a fire pit is one of the amenities of the ballpark. The deck has 150 bleacher seats and standing room for another 150 fans.
Corporations and groups may be able to buy out the entire deck for a game as well as rent it for non-game events.
Sponsorship of the deck has been sold to Anheuser-Busch and it was dubbed the Budweiser Roof Deck. A canopy covers the bar and seating areas. (Baseball, Facilities, Financial, MLBVenueReport, Professional Sports)