Venue Detail
San Francisco Giants
Revenues From Sports Venues Pro Facilities Report
February, 2011
San Francisco Giants
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24 Willie Mays Plaza San Francisco, CA 94107 Phone: 415-972-2000 URL: www.sfgiants.com
Owner
Peter Magowan
League
Major League Baseball National League, Western
Venue
AT&T Park, 24 Willie Mays Plaza, San Francisco, CA 94107 Owner: San Francisco Giants Managed by: Team Built: 2000 Capacity: 40,800 Permanent concession stands: 26 Concessionaire: Centerplate Suite caterer: Bon Appetit
Building sponsors
Seating: Yes
Naming rights
Sold to: Pacific Bell Price: $50, 000,000 Term: 24 years Expires: 2024
Ticket prices
Season tickets range from $840 to $2,772 Single tickets range from $20.00 to $105.00
Attendance
2007 average attendance: 39,792 2008 average attendance: 35,356 2009 average attendance: 25,322
Luxury Suites
Quantity: 67 Term: 5 to 9 years Price: $85,000 to $170,000 Seats: 12 to 17 Includes: Tickets, parking.
Club seats
Quantity: 5,300 Term: 1 to 1 years Price: $4,500 to $7,500 Includes: In-seat wait service, private entrance.
Financing
The ballpark is privately financed. Pct. public: 0
Seat licenses
The Giants sold 15,000 seats -- one third of the total seats -- as PSLs. There are six categories and each requires a $100 deposit with a requested seating area. Once that is approved, the buyer must pay 33 percent of the total cost with the balance due in two interest-free annual installments. Buyers have the right to the seat for post-season play and the right to buy tickets is good for the buyer's lifetime. Once the ballpark opened, the rights could be sold or transferred once per year. Prices for the seats are $1,500, $3,000, $4,500, $5,500, $6,000 and $7,500, depending upon location.
The Giants moved into their new $319 million privately-funded ballpark in China Basin for the 2000 MLB season. The new stadium has 5,300 club seats and 67 luxury boxes. Club seat holders enjoy in-seat wait service, private entrances and a glassed-in concourse. A short wall in right field will allow some home runs to plop into the bay.
The Giants earned a reported $160 million in revenues for 2000, much of which can be credited to the team's new privately-financed ballpark. The figure was 7.5 percent higher than the Giants' budget expectations.
That puts the team within shouting distance of the New York Yankees, which earned a reported $210 million, and the New York Mets with a reported $170 million. Across the bay, the Oakland A's earned a reported $65 million, a figure closer to the Giants' 1999 earnings of $75 million.
Much of the extra money came from ticket sales that were $15 million above expectations. That resulted in $20 million marketing and sponsorship deals, including its naming rights deal with Pacific Bell. Luxury suite leases were also $3 million above expectations.
Costs were estimated at $155 million, not including player payroll and stadium debt. The net profit was a reported $5 million which team officials said was reinvested back into the business.
The Giants have been working hard to keep the facility booked and have hosted concerts, shows and other events in the stadium and its parking lot.
The Giants are considering construction of a new amphitheater next to the ballpark. (Baseball, Facilities, Financial, MLBVenueReport, Professional Sports)