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Venue Detail

Arizona Sundogs

Revenues From Sports Venues Pro Facilities Report
February, 2011
Arizona Sundogs
2982 N Park Ave Suite 1-C Prescott Valley, AZ 86314 Phone: 928-772-5555 Fax: 928-772-8436 URL:
Eric Lacroix and Shawn Fowler
Central Hockey League Berry Conference
Tim’s Toyota Center, 3201 N. Main St, Prescott Valley, AZ 86314 Managed by: Global Entertainment Corp. Built: 2006 Capacity: 5,100
Naming rights
Sold to: Tim’s Toyota Price: $175,000 Term: 5 years Expires: 2012
Ticket prices
Season tickets range from $352 to $800 Single tickets range from $13.50 to $29.75
2007 average attendance: 4,225 2008 average attendance: 4,311 2009 average attendance: 3,521
Luxury Suites
Quantity: 22 Term: 3 to 7 years Price: $18,113 to $40,250 Seats: 8 to 16
Club seats
Quantity: 400 Term: 2 to 5 years Price: $1,100 to $1,100
The $24 million arena was built with $3 million in city money and the balance the came from private sources. Pct. public: 13
Seat licenses
Seat licenses are required for club seats and loge seats. The licenses for club seats are $350 on two-year contracts and $250 on five-year agreements plus the cost of season tickets. Loge seat holders pay $450 for a two-year deal and $350 for a five-year agreement.
The Sundogs began play in late 2006 when their new arena opened.
A feasibility report says the arena will see a $2 million profit its first year, declining to $1.5 million in four years. The arena will also host an af2 franchise. It is expected to host 118 events a year. (Facilities, Financial, Ice Hockey, Professional Sports)