Revenues From Sports Venues Pro Facilities Report February, 2011 Reading Royals | 35 N 6th St Flr 1 Reading, PA 19601 Phone: 610-898-7825 Fax: 610-898-4625 URL: www.royalshockey.com Owner SMG/Los Angeles Kings League ECHL Eastern-Atlantic Venue Reading Sovereign Center, 700 Penn St, Reading, PA 19602 Owner: Berks County Convention Center Authority Managed by: SMG Facility Management Built: 2001 Capacity: 7,200 Permanent concession stands: 6 Concessionaire: Savor Suite caterer: Savor Soft drink: Pepsi Cola Naming rights Sold to: Sovereign Bank Price: $2, 000,000 Term: 5 years Expires: 2006 Ticket prices Season tickets range from $374 to $596 Single tickets range from $12.50 to $27.50 Attendance 2007 average attendance: 5,368 2008 average attendance: 5,430 2009 average attendance: 5,005 Luxury Suites Quantity: 20 Term: 3 to 3 years Price: $34,000 to $34,000 Seats: 10 to 14 Includes: Hockey tickets. Available suites lease for $500 per game and include 10 tickets. Club seats Quantity: 850 Term: 1 to 3 years Price: $880 to $880 Financing The $42.5 million venue is being funded with $18.5 million in state money and bonds backed by a local hotel/motel tax. Pct. public: 100 The Royals premiered in this new building in 2001. Signs are also sold as part of sponsorship packages and are not priced individually. The team may only sell its dasher boards and in-ice logos. Other signs are sold by the building. A special Business Plan ticket package sold by the Royals costs $350 and includes 20 tickets and advertising at 12 home games. (Facilities, Financial, Ice Hockey, Professional Sports)