Venue Detail
Colorado Rapids
Revenues From Sports Venues Pro Facilities Report
February, 2011
Colorado Rapids
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6000 Victory Way Commerce City, CO 80022 Phone: 303-299-1570 Fax: 303-299-1580 URL: www.coloradorapids.com
Owner
Stan Kroenke
League
Major League Soccer Western Conference
Venue
Dick’s Sporting Goods Park, 6000 Victory Way, Commerce City, CO 80022 Owner: Kroenke Sports Enterprises Managed by: Team Built: 2007 Capacity: 18,000 Permanent concession stands: 8 Concessionaire: Aramark Suite caterer: Aramark Soft drink: Coca Cola
Naming rights
Sold to: Dick’s Sporting Goods Price: $40, 000,000 Term: 20 years Expires: 2027
Ticket prices
Season tickets range from $270 to $540 Single tickets range from $10.00 to $35.00
Attendance
2007 average attendance: 14,749 2008 average attendance: 13,674 2009 average attendance: 12,330
Luxury Suites
Quantity: 20 Term: 4 to 10 years Price: $25,000 to $40,000 Seats: 16 to 20
Financing
The $183 million project was financed by a public-private partnership. Local voters approved a $64 million bond sale in 2004 to cover part of the $93 million spent on infrastructure improvements such as roads and utilities. Kroenke Sports Enterprises invested $20 million cash and $45 million in debt to construct the complex.
The Rapids moved into their new soccer-specific stadium in 2007 with a heavy emphasis on youth programs. In addition to the team's stadium, the venue is surrounded by other fields to be used by youth soccer groups.
The 18,000-seat stadium is in suburban Commerce City as part of a $131 million development. The site also includes team offices, local government offices, 600,000 square feet of commercial development and up to 20 community fields. A visitors center marked the entry to the Rocky Mountain Wildlife Refuge and have offices for the U.S. Fish and Wildlife Service.
Instead of club seats, the venue offers 50 tables of four seats each. They are priced at $3,600 to $4,350 per table.
In addition to soccer, the stadium could host up to 10 concerts a year along with other events.
Kroenke Sports Enterprises took over the team from the Anschutz Entertainment Group. The company also owns the Pepsi Center, NBA Nuggets, NHL Avalanche and the Mammoth, a pro lacrosse team.
The company may also create a regional sports television network to capitalize on its holdings. The firm also plans a major investment in youth soccer programs. (Facilities, Financial, MLS, Professional Sports. Soccer)