Venue Detail
FC Dallas
Revenues From Sports Venues Pro Facilities Report
February, 2011
FC Dallas
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9200 World Cup Way Ste 202 Frisco, TX 75034 Phone: 214-705-6700 URL: fc.dallas.mlsnet.com
Owner
Hunt Sports Group
League
Major League Soccer Western Conference
Venue
Pizza Hut Park, 9200 World Cup Way Ste 202, Frisco, TX 75034 Owner: Frisco Independent School District, the City of Frisco and Collin County Managed by: AEG Facilities Built: 2005 Capacity: 21,000 Concessionaire: Centerplate Suite caterer: Centerplate Soft drink: Dr. Pepper/Seven Up Beer: MillerCoors
Naming rights
Sold to: Pizza Hut Price: $25, 000,000 Term: 20 years Expires: 2025
Ticket prices
Season tickets range from $240 to $1,360 Single tickets range from $12.00 to $35.00
Attendance
2007 average attendance: 15,145 2008 average attendance: 13,097 2009 average attendance: 12,440
Luxury Suites
Quantity: 18 Term: 1 to 5 years Price: $35,000 to $40,000 Seats: 16 to 19
Financing
Collin County put $20 million toward the $65 million complex. The city approved its $20 million contribution and the local school district added $15 million. The Hunt Sports Group, team owner, put in $25 million, $100,000 in annual rent and will cover all operating expenses. The team also gets all revenue and naming rights. Pct. public: 85
The MLS FC Dallas, formerly the Burn, moved out of the Cotton Bowl in 2003 and into a high school venue for the next one year. The team expected to stay in the venue for two years, but it moved back to the Cotton Bowl for the 2004 season. It opened its own venue in 2005.
In addition to the 20,000-seat stadium, there are 17 fields for amateur teams on the 100-acre development. Local officials expect the complex to be a regional draw which could lead to development of a 300-room hotel and adjacent office and retail space. The field of the horseshoe-shaped bowl will be built below street level.
In addition to the development, the governments will get income from the expansion of an existing tax incremental financing district.
The FC Dallas earlier talked with McKinney officials about building in that city, but the deal fell through. McKinney was asking for a 20-year lease with payments of $500,000 per year. The stadium would also be open for city use 10 times a year and the local high school would have access. Financing would have seen Hunt pay the first $2 million of the $29 million venue, plus any cost overruns. (Facilities, Financial, MLS, Professional Sports. Soccer)