Venue Detail
Orlando Magic
Revenues From Sports Venues Pro Facilities Report
February, 2011
Orlando Magic
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8701 Maitland Summit Blvd Orlando, FL 32810 Phone: 407-916-2400 Fax: 407-916-2987 URL: www.orlandomagic.com
Owner
Rich DeVos
League
National Basketball Association Eastern Conference, Southeast
Venue
Amway Center, 400 W Church St, Orlando, FL 32801 Owner: City of Orlando Managed by: Owner Built: 2010 Capacity: 11,264 Concessionaire: The Levy Restaurants Suite caterer: The Levy Restaurants Soft drink: Pepsi Cola Beer: Anheuser-Busch InBev
Naming rights
Sold to: Amway Global Price: $40, 000,000 Term: 10 years Expires: 2019
Ticket prices
Season tickets range from $450 to $4,455 Single tickets range from $40.00 to $295.00
Attendance
2007 average attendance: 17,094 2008 average attendance: 17,301 2009 average attendance: 17,900
Luxury Suites
Quantity: 60 Term: 3 to 10 years Price: $135,000 to $295,000 Seats: 16 to 16
Club seats
Quantity: 1,400 Term: 1 to 3 years Price: $4,725 to $5,400
Orange County joined Orlando in approving a $1.1 billion plan to build a new arena for the Magic, make upgrades to the Citrus Bowl and create a new performing arts center. Work began on the arena, but the two other projects were put on hold until economic conditions improve.
The agreement will pay for the new venues from a mix of tourist taxes, downtown property taxes, private contributions and other sources.
The deal brings a new home court and a 25-year lease for the Magic, an arts center with three state-of-the-art performance halls and an extensive renovation for the aging Citrus Bowl stadium.
The $480 million arena is more than twice the size of the former arena, with about 750,000 square feet, and will hold more than three times the number of luxury suites. The old Amway Arena will be sold and could be torn down.
The Magic’s new arena has 66 loge boxes. The four-seat units sell for $40,000 annually and six-seaters for $60,000.
It features the Mercedes Benz Star Lounge, a club is restricted to about 1,000 premium seat holders paying per-game ticket prices of $275 for Superstar Seats to $1,350 for Courtside Seats. Inside the lounge, they receive an all-inclusive buffet meal operated by Levy Restaurants, the arena's food provider. Beer, wine and soda are part of the meal package, but hard liquor is a separate cost. (Basketball, Facilities, Financial, NBA, Professional Sports)